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DTV satellite feed

NAB will distribute new DTV Action Spots that encourage viewers to help family and friends who may have special needs make the transition to digital and enjoy the benefits of digital television right now.

In addition, the feed includes taggable celebrity spots featuring the hosts of popular syndicated shows for stations carrying those programs.

The feed, with a total of 15 spots in English and eight spots in Spanish, will run approximately 15 minutes. 

A replay of all the spots will begin immediately after completion of the first run.

The half-hour, standard-definition feed will include:

? Split-track audio
? Fully produced 30-, 25/5-, 15- and 10/5-second "Enjoy it Now" spots
? Fully produced 30-, 25/5-, 15- and 10/5-second "Help Now" spots
? Spanish-language versions will follow full run of English versions
? Fully produced 25/5-second spots from the following syndicated programs:

  1. "Trivial Pursuit"
  2. "Deal or No Deal"
  3. "Maury"
  4. "Jerry Springer"
  5. "Steve Wilkos"
  6. "Access Hollywood"
  7. "Chris Matthews"

All spots are closed captioned.
A format and timing sheet for these spots, under the heading "November Action Spots," are available at www.dtvanswers.com/formats.

  • Analog Feed: Date: November 19, 2008
  • Time: 13:00-13:30 EST
  • Satellite: Galaxy 28 (C-Band)
  • Transponder: C19
  • Location: 89 degrees West
  • Uplink Frequency: 6305 H
  • Downlink Frequency: 4080 V
  • Polarity: Vertical
  • Audio: 6.2 / 6.8 - Stereo Full-Mix

For any technical problems during the feed, contact the NAB?s master control room at (202) 408-3424.

Note: Stations should remove from their rotations all DTV action spots NAB distributed prior to September - with exception of "Antenna Highway" and "Not Tech Minded" if antennas and reception is an issue in your DMA.

From here out, please emphasize a heavy rotation of the new spots being distributed in this feed.


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