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DTV Answers Road Show heads to Mercedes

Rio Grande Valley Livestock Show
1000 North Texas , Mercedes, TX 78570

The DTV Answers Road Show is on the way to the Rio Grande Valley.

One of the central grassroots marketing initiatives of the National Association of Broadcasters (NAB), the DTV Road Show helps to increase consumer awareness of the February 17, 2009 transition to digital television in targeted areas with high proportions of broadcast-only households.

The road show includes two DTV Trekkers ?? moving trucks designed to resemble giant television sets ?? that are crisscrossing the country until transition day in 2009. The trekkers will travel 95,000 miles, visiting 600 locations in 200 markets nationwide.

Rio Grande Valley Livestock Show
1000 North Texas, Mercedes, TX 78570

March 7th: 11 a.m. ?? 10 p.m.
March 8-9th: 10 a.m. ?? 11 p.m.
March 10-14th: 11 a.m. ?? 10 p.m.
March 15-16th: 10 a.m. ?? 11 p.m.

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