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Bryson, Newell round out TAB Convention program

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Whether you’re a small radio manager, from a major market TV station or somewhere in between, get ready for some fast-paced, relevant training at the Texas Association of Broadcasters Convention (Aug. 6-7 at the Renaissance Austin Hotel).Bryson & Newell

Nationally-known trainers Pat Bryson and Graeme Newell round out the program on Thursday, Aug. 7

Conversations with Clients

  • August 7, 2014 – 4:30 pm to 5:30 pm
  • Location: Sony Rm
  • Speaker(s): Pat Bryson, Bryson Broadcasting International

A recent survey of 1,000 retail clients found that 62% of those surveyed said that their radio sales person did not understand the client’s business.

Even worse, 68% said that their radio sales person did not understand advertising.

Today, it’s more important than ever before that we understand the world of our clients.

We must get beyond the surface needs analysis questions and dig more deeply into their needs. We need sophisticated questioning techniques.

This session will focus on what kind of questions we need to be asking to uncover:

  • What problems are our clients facing?
  • How do those problems affect their business?
  • How do the business problems affect our clients personally? 

As we direct the conversations with our clients, the answers to these questions will lead us to high-dollar sales!

Breakout News Brands: The Secrets of Hyper-Local Promotion

  • August 7, 2014 – 4:30 pm to 5:30 pm
  • Location: Trinity Rm
  • Speaker(s): Graeme Newell, 602 Communications

If you’re like most stations, the foundation of your brand is built upon weather, breaking news or investigations.

Problem is...your competitors are probably pushing the exact same features.

How can you build a passionate brand when there’s not much difference between your news features and their features?

In this example-packed presentation, emotional marketing guru Graeme Newell shows how street-smart stations are re-defining the most common newscast elements and shaking up news branding.

This is just a taste of what we have in store for you!

Check out the full schedule.

Take a look at our convention info online and register today!

Registration questions?

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