TAB Salutes Winners of 2022 Bonner McLane Awardsposted on 6.13.2022
Texas Broadcasters will celebrate the outstanding contributions of six Radio and Television stations during the Leadership Breakfast (Aug. 4 at 7:30 AM), part of the TAB Show at the JW Marriott Downtown Austin.
TAB presents the Bonner McLane Public Service awards to six stations for their exceptional contributions and service to their local communities.
Bonner McLane was TAB’s first Executive Director. He passed away in 1987.
“Broadcasters’ service to local communities is one of the key factors distinguishing Radio and TV stations in the media marketplace,” said TAB President Oscar Rodriguez.
“The six stations being recognized for their charitable leadership at the 2022 TAB Show made lasting, life-changing contributions that strengthened their communities, and we look forward to celebrating their achievements in Austin Aug. 3-4.”
Large Market Television: KHOU 11 Houston
Submission: Turn the Page
In many low-income neighborhoods in Houston, there is only one book for every 300 homes.
KHOU 11 collected children’s books for the non-profit “Books Between Kids” through their “Turn the Page” campaign.
The station partnered with local businesses, school districts, neighborhood associations and others during their three-week campaign.
KHOU 11 was proud to help promote the importance of childhood literacy and provided more than 42,000 books for children this year.
Medium Market Television: KBTX-TV Bryan College Station
Submission: Habitat for Humanity
Housing costs in Bryan-College Station have been rising dramatically, pricing many average families out of the market.
KBTX-TV worked with Habitat for Humanity to raise awareness about housing insecurity in their community and raise $80,000 to build a new Habitat home.
At the end of the one-day telethon, KBTX viewers stepped up and directly funded three new houses for the community.
Small Market Television: KTAB/KRBC-TV Abilene
Submission: Abilene Gives
The Nexstar Abilene stations are committed to making a difference for local non-profits in their area.
They partnered with the Community Foundation of Abilene for the 24-hour “Abilene Gives” campaign.
In 2021, the event brought in $2 million in donations – a 53% increase over the previous year.
Large Market Radio: 90.9 KCBI Dallas-Fort Worth
Submission: Summer of Service
KCBI mobilized listeners to serve local, non-profits during the “Summer of Service” campaign.
This included a “Feed Your Neighbor” food drive with Mission Arlington and Buckner Family Hope Centers.
Listeners donated more than $13,000 meals, along with 9,000 bibles to community members still struggling with the COVID pandemic.
Station staff also came together to donate their time to serve local ministries on the KCBI Summer of Service Day – prepping care boxes for single mothers, stuffing backpacks, sorting clothing and shoes for needy families.
Medium Market Radio: Bryan Broadcasting Bryan-College Station
Submission: Brazos Valley Gives
Bryan Broadcasting partnered with 154 of their local non-profits for the 3rd Annual “Brazos Valley Gives.”
For one day, they turned the Candy 95 airwaves over to the non-profit groups and ended up highlighting at least seven organizations each hour.
In 2021, they had more than 35,00 donors with contributions of $928,190.
With their brazosvalleygives.org website, the station was able to make it easy to contribute and 100% of each listener’s donation went directly to their charities of choice.
Small Market Radio: Ranch Radio Group Kerrville
Ranch Radio Group partnered with the Hill District Grandstand, a new group in the area, to raise money for FFA and 4-H students from more than 30 counties around the Texas Hill Country.
The need for this effort was largely due to the negative impact of COVID on 4,000 projects/exhibits from students when live county auctions of the Hill Country 10th District Junior Livestock Show was canceled.
During the on-day Radiothon, the Ranch Radio Group produced six hours of airtime with live programming across five platforms.
In addition to the eight scholarships funded by the Radio Group, the radiothon raised more than $30,000 for the Hill District Grandstand.
Congratulations to all these outstanding Texas stations!
Questions? Contact TAB’s Beth Bobbitt.
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