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Austin Ad Fed to host Hispanic Marketing Symposium

Get the secrets to reaching the $252B Texas Latino market!

The Austin Advertising Federation is hosting its first annual Hispanic Marketing Symposium (HMS) on November 11, 2009, 11 am-2 pm, at the AT&T Executive Education and Conference Center at UT Austin.

The HMS luncheon will be highlighted by nationally recognized Hispanic market experts Dr. David Hayes-Bautista, Professor of Medicine and Director of the Center for the Study of Latino Health and Culture at the School of Medicine, UCLA; advertising guru Sergio Alcocer, President and Chief Creative Officer of the award-winning Austin-based advertising agency, LatinWorks, joined by Danny Cervantes and Tommy Thompson, who collaborate as client and agency on McDonalds? Hispanic efforts.

The event will be moderated by Becky Arreaga, a partner in Mercury Mambo, a Hispanic Experiential Marketing, Sales Promotions, and Branding Agency.

?The Ad Fed is thrilled to host this groundbreaking conference, and to bring more insight and sophistication into multicultural marketing,? says Mr. Cassis. ?Latinos are part of the mainstream now, and extremely important to the fabric of our culture. Learning how to better reach and influence this vital group of consumers will help our members and advertisers tremendously.?

According to the Selig Center for Economic Growth at the University of Georgia, Latino buying power in Texas alone will reach nearly $252 billion by 2013.

?This event will help local businesses get a better understanding of how to tap into Austin?s expanding Hispanic population and their enormous buying power,? states Luis Patiño, VP/General Manager for Univision Austin and head of the diversity committee of the Austin Advertising Federation.

Dr. Hayes-Bautista is an expert on Hispanic health issues and the author of ?Southwest?s Mexican Roots: The Untold Stories? which explores the history of Mexicans in the Southwestern U.S.

Mr. Alcocer has developed many high profile campaigns, including Bud Light?s ads for the 2007 Super Bowl, and has captured top awards including the Cannes Lions Festival, FIAP, CLIOs, national Addy's, and Grand Prix at Festival Caribe.

Danny Cervantes is McDonald?s Regional Marketing Manager. Together with Tommy Thompson, the Latin-born president of iNSPIRE, Mr. Cervantes is leveraging the Hispanic Market, leading his region to outperform others across the McDonald?s system.

More Info

To purchase tickets, please visit or call 512-997-9994.

For more information, contact Monica Sanchez 512-810-9726/

To be a sponsor, call Luis Patiño 512-533-2840/

About Ad Fed

The Austin Advertising Federation?s mission is to support the city?s wide-ranging marketing and creative community as a positive force in the Central Texas economy and culture, and to promote the city?s stature in the highly competitive national advertising community. 

The Austin Ad Fed is the only professional association that binds the mutual interests of advertisers, advertising & PR agencies, media companies, suppliers, and academia.

For more information, please visit

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