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Are you an effective communicator?

As the types of advertising opportunities now being sold become more complex, communication throughout the sales process has never been more crucial.

Sales communication expert David Topus is available online right now to help you understand how to use each communication channel more effectively including the phone, email, face-to-face meetings and proposals.

Where's the training? Online, 24/7 only at

Not an LBS subscriber? Why not? It's on-demand, broadcast sales training - available only to TAB member stations.

And the best part: It's only $100/year ($250 AUS, DFW, HOU, SA).

Sign up today and get the rest of 2008 for free!

Additional topics include:

    * Building Interpersonal Relationships
    * Customer-Focused Language
    * Eliminate Unnecessary Words
    * Engage Your Audience with Empathy
    * Position Your Content as a Solution
    * Link Features to Outcomes
    * Never Say "Thank You" (Almost Never)

Topus has worked with dozens of major companies, designing and implementing sales and marketing communication strategies.

He worked closely with Rockwell Automation in refining their positioning and messaging. At Siemens USA he was instrumental in the design and delivery of a cross-selling initiative.

He mapped the sales process for Delta Air Lines Air Logistics unit, and built a competency program to drive it. Other clients over the years include NCR, Ikon Office Solutions, GE, Ecolab, Gannett Broadcasting, and others.

And Topus is just one of the trainers available online - there are seven more!

Don't pass up this opportunity - available to TAB member stations ONLY. Register today with a credit card and your staff can be training this afternoon!

Download registration form


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