Arbitron sponsors Radio Management sessions at TAB/SBE 2011
posted on 6.28.2011Arbitron is sponsoring several Radio Management sessions at the TAB Convention in August.
Wed., Aug. 10 -- 4:15 pm -- Sabine Room
Beware the 2016, the Dreaded 20 & the 50/50
Mark Levy & Mike Mahone, Revenue Development Resources
Sellers often do a good job of matching clients to their station formatically, and a credible job of writing copy that addresses a client?s marketing objectives, but typically they pay very little attention to the schedule itself. This class focuses on understanding the scheduling process and reviews common practice in the industry that often get in the way of helping clients succeed. By focusing on client objectives, prospect value and some unique scheduling ideas, attendees will be much better prepared to write more effective schedules for their clients.
Wed., Aug. 10 -- 5:45 pm -- Sabine Room
Radio Idea Exchange
Radio broadcasters ? big and small alike ? meet separately to share their real-world strategies for boosting revenue, building great teams, growing audiences and cutting costs.
Thurs., Aug. 11 -- 10 am -- Sabine Room
Pricing to Win: Strategic Plan for Rate Management
Mark Levy & Mike Mahone, Revenue Development Resources
Many stations don?t have a strategic plan for rate management?or worse, don?t necessarily believe that they are worth a rate increase. This class covers the three key issues of growing rates, how to calculate true base line REVPAD to be able to hit budget at a variety of sell out percentages (and why sellers need to be involved in this process), how to make a great ?Flex? rate card that allows for a broader scope of advertisers to be part of the station, and what and how to cover in a weekly pricing meeting.
Thurs., Aug. 11 -- 1 pm -- Sabine Room
HD Radio: Helping AM/FM Compete in the Connected World
Bob Struble, iBiquity CEO
The competitive landscape for radio broadcasters has changed dramatically. Instead of fighting the station across the street, we are fighting a host of new digital technologies in ?the battle of the dashboard? in cars and ?the battle for the pocket? in smartphones and portables. HD Radio technology is giving broadcasters more tools to compete, and win, in the digital world. Learn how your station can prosper in this new competitive landscape.
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