Ad Agencies, Hispanic Marketing, Social Media and more at TAB 2013

Nationally-known sales and management trainers are heading to Austin for TAB's 60th Annual Convention, Aug. 7-8 at the Renaissance Austin Hotel.

Register today!

Sessions include:

• Ad Agency Insiders (Thursday, 8/8 at 4 pm): Executives from some of Texas’ leading ad agencies share their insights on how broadcasters can best compete for their business with integrated programs, their projections on Spanish language programming and digital media, and their suggestions for developing a better understanding of the agency perspective. Read more...
• Think Like an Adman, Sell Like a Madman (Thursday, 8/8 at 1 pm): In this lively session, local media sales expert Paul Weyland shows you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment. Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Read more...
• Marketing to Hispanics (Thursday, 8/8 at 1:30 pm): Jim Irvine is "gaucho of the media range" and Lopez Negrete Communication’s Senior Director of Channel Strategy. He is one of the most well-respected media planners and strategists in the industry - and he'll be sharing his insights into marketing effectively amidst the ongoing transformation of the American consumer. Read more...

Stephen Warley, always a popular convention speaker, will be on hand to present two seminars:

• Social Prospecting (Thursday, 8/8 at 2:45 pm): Cold calling has long been the traditional method of prospecting in broadcast sales. Most broadcast sales folks agree it is becoming less effective by the year, yet have no strategy to develop a better alternative. Read more...
• Digital Sales Tool Exchange (Thursday, 8/8 at 5:15 pm): In this rapid-fire interactive you’ll learn about 50+ cool tools that you can sell, use to make your sale process more effective or will save you time. Many of the tools will be free or very low cost with an enormous ROI. Read more...

These are just a few of the offerings on our sales and management track. All this for only $95/person.

View the full schedule and download our mobile app!

Don't delay! Register now.

See you in August!