2021 Service to America Awards: Bryan Broadcasting, Scripps Win Big

posted on 7.12.2021

Texas broadcasters were well represented last week-end as Bryan Broadcasting’s KNDE-FM and Scripps Television clinched wins at the NAB Leadership Foundation’s 2021 Service to America Awards. The awards ceremony has aired on hundreds of stations nationwide, with additional broadcasts planned by some stations.

Service to Community Award for Radio - Small Market
KNDE-FM College Station, Texas, "136 Charities, $794,573, One Day and the KNDE Team"
Bryan Broadcasting Corporation

Amid canceled events and poorly attended virtual fundraisers, many local nonprofits found themselves on the brink of extinction.

In partnership with the Community Foundation of the Brazos Valley, the KNDE team decided it was time to showcase local radio's power.

During the 18-hour virtual giving event held on October 27, 2020, this local station educated its audience on the work of 136 charities and solicited donations to help keep the community members afloat.

In one day, this team raised $794,573 and proved that local broadcasting does matter.

Service to Community Award for Television - Ownership Group
The E.W. Scripps Company, "The Rebound"

In an effort to help guide communities through the COVID-19 crisis, Scripps Local Media launched “The Rebound.” This initiative provided resources to help Americans get back to work and make ends meet.

Over nine months, all 61 television stations highlighted creative ways businesses stayed open and showed how communities rallied around them week after week.

From the investigative teams helping people across the country get unemployment benefits to the education experts helping students get back to school safely, the Scripps Local Media team helped people manage the pressure and anxiety with advice and resources.

Every day for nearly a year, this group told stories that impacted our communities and gave people hope with the help of medical experts, data analysts and more than 100 town halls and specials.

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