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2017 TAB Show takes future by the horns

 - From Google and Amazon to ATSC 3.0 and Beyond

Texas broadcasters will squarely confront the future at the 2017 TAB Show with deep dives into partnering with Google and YouTube, a case study in deploying Amazon’s new platforms for local Radio and TV stations, the next generation TV standard and the looming spectrum repack –and that’s just to start.

The country’s largest state or regional broadcast gathering features a 124-booth trade show, 30 programs focusing on key sales, regulatory and technology issues and more than 40 industry experts all in just a day and a half and under one roof in Austin, Aug. 9-10.

Auto advertising, digital media sales, local cable competition, traditional sales training and prospecting, and leadership development are the subject of seven sessions presented by experts such as Adam Armbruster, ESA; Jack Zavoral, LMA; Mark Levy, RDR; Pat Bryson and Paul Weyland.

Legal experts address Radio and TV music licensing, station deal killers, the FCC’s new regulatory landscape, AM revitalization and the online public file, among other topics.

Sessions on cybersecurity for the broadcast environment, station applications for drones, four sessions on ATSC 3.0 and the looming spectrum repack, wireless mics and antenna architectures are among those on tap for broadcast engineers.

View the full schedule here.

The closing Awards Gala features the presentation of Texas broadcasting’s most coveted leadership honors, including the Lifetime Achievement Award, the Pioneer, Broadcaster and Associate of the Year awards, and the George Marti Award for Engineering Excellence.

Dr. Rick Rigsby, a former broadcaster himself, kicks off the event with an inspiring and introspective opening keynote, and “soul country” singer/songwriter Sundance Head of The Voice fame greets guests at the kick-off party co-sponsored by BMI, Haynes and Boone LLP, TEGNA and The Nielsen Company.

Full conference registration is $115 for members, with additional tickets required for the golf tournament, exhibit hall lunch, Golden Mic Club banquet and the Awards Gala. Guest rooms at the hotel are $179/night through July 11.


Questions? Contact TAB’s Oscar Rodriguez or Beth Bobbitt.

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