Ends: 5.10.2022 at 12:00 PM
LBS Webinar: Does Price Matter to Your Clients and Station?
Topic: Does Price Matter to Your Clients and Station?
Date/Time: Tuesday, May 10 I 11 AM CENTRAL
Presenter: Gary Moore, LBS President
Chances are that you don't have the lowest-priced ad packages in your marketplace.
It's to your advantage to not sell advertising based solely being the lowest-priced ad vehicle on the block.
When you prove that your value is greater than the price you are asking for, cheaper competition doesn't matter so much.
We'll discuss comparing value-based price strategies to price-based approaches and how to establish a higher caliber advertiser account list over the long term.
We'll also discuss the two significant reasons advertisers don't buy, how you can deal with those issues up front, and increase your chances of closing sales professionally!
Note: this webinar will be archived and available one week after the live event:
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Thank you for your membership and contributions to TAB's PEP Program!
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