Ends: 11.08.2018 at 4:45 pm
BIA LOCAL IMPACT in Dallas
TAB and BIA Advisory Services are bringing LOCAL IMPACT to Dallas to offer a “roll up your sleeves” event for executives whose sole aim is targeting advertisers and consumers in local markets.
The event will deliver a powerful examination of ad markets in Texas and offer strategies to expand ad revenue in 2019.
Attendees will get access to BIA’s proprietary, cutting-edge research that can help shape your sales, marketing and product plans. Plus, you’ll hear from and network with the best and brightest leaders who are driving the industry forward.
Key topics on the agenda include:
- Local TV and mobile campaigns
- Advanced television
- Ad fraud
- Share of ad wallet across media, with deep dives into mobile and social
- Spending trends of top vertical advertisers (i.e. auto, finance/insurance)
- ATSC 3.0 opportunity and status
- Digital buying/selling strategies
- Advertiser plans and intentions for 2019
Make plans now to attend LOCAL IMPACT Dallas and get new strategies for achieving greater “Local Impact” in your business strategies.
- Registration fee: $159/person
- The registration fee includes all the sessions, lunch and a networking reception
- No refunds
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