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Southwest Broadcast Newsroom Workshop

Saturday, November 11, 2017 | JW Marriott Hill Country | San Antonio

2017 Newsroom Workshop Schedule (subject to change)
Time/Location Event

8:30-8:45 am

Grand Oaks N, O, P

Introductions
Oscar Rodriguez, Texas Association of Broadcasters, Austin; Everett Jefferson, Texas Associated Press Broadcasters, Dallas; Phyllis Slocum, Lone Star Chapter, National Academy of Television Arts and Sciences, Denton

A welcome and introduction from the Texas Association of Broadcasters and the workshop co-sponsors, the Texas Associated Press Broadcasters and the Lone Star Chapter, National Academy of Television Arts and Sciences.

8:45-10 am

Grand Oaks N, O, P

Opening Session: Fighting Back
Deborah Potter, Advancing the Story, Washington, DC

Journalists are under siege. The President attacks us as #fakenews. Two-thirds of Americans say they don’t trust the media to report the news fully, accurately and fairly. How did we get here and what should we do about it? This session will explore ways to earn back the public’s trust while doing your best work.

10:15-11:15 am

Grand Oaks N, O, P

How to Use Eight Big Motivators to Make Every Story Memorable
Al Tompkins, Poynter Institute, St. Petersburg, FL

Connecting with your audience is key to you and your newsroom’s success in the marketplace of journalism.  In this session, Al Tompkins explores what motivates an audience to give your story their time and attention.

  • Discover five motivators that are can’t fail connectors with your audience
  • Learn the three other motivators that are often overused, they are risky, but can work
  • See how these motivators actually connect key parts of the viewer’s brain - it actually IS brain science!
  • Learn the most important message that advertising agencies are using right now and learn how to adapt it to your journalism
  • See what you can learn about news writing from a two Disney films
  • Let Morgan Freeman teach you how to construct, then deliver your narration in a way that will make your story unforgettable

10:15-11:15 am

Grand Oaks R, S

Hurricane Harvey – Shining Moments and Lessons Learned in a Major Ongoing Story
Robert Arnold, KPRC-TV Houston; Veronica Flores, KRIS/KZTV Corpus Christi

Broadcast journalists have shined in their coverage of Hurricane and Tropical Storm Harvey and the storm’s aftermath.  In some cases just staying on the air was a major undertaking.   In this session, broadcast journalists discuss some of their station’s best stories pre, during and post storm, as well as offer some lessons learned in covering a major story over the long haul.

11:30 am-12:30 pm

Grand Oaks N, O, P

Storytelling Strategies in a Digital World
Deborah Potter, Advancing the Story, Washington, D.C.

Great stories are universal but to tell them well on multiple platforms you can't just cut and paste. What captures a TV audience doesn't necessarily work online or on social or mobile. Come learn how to make your story shine wherever you share it.

11:30 am-12:30 pm

Grand Oaks Q

Ask the Attorneys
Mark Flores, Haynes & Boone LLP, Joe Larsen, Sedgwick LLP, Houston; Michael Schneider, TAB

Here’s your opportunity to get a current snapshot of the media law landscape in Texas. Two of Texas’ best media lawyers will take your questions on the laws affecting Texas newsgathering. Topics include libel, trespass, privacy, the Texas Public Information Act, Texas Open Meetings Act, Free Flow of Information Act (shield law), Citizen Participation Act (anti-SLAPP law), and Defamation Mitigation Act (uniform retractions and corrections law).

11:30 am-12:30 pm

Grand Oaks R, S

Holding Government Accountable
Josh Hinkle, KXAN-TV Austin; Ted Oberg, KTRK-TV Houston; Robert Arnold, KPRC-TV, Houston

Watchdogging government spending and questioning the effectiveness of public policy are two of the most important jobs a local newsroom performs.  Hear from award-winning journalists who have tracked how the taxpayer dollars are spent and analyzed government operations that have fallen short of their goals.   Learn from real life examples how to hold government accountable.

12:30-1:30 pm

Grand Oaks C, D

Lunch

1:30-2:30 pm

Grand Oaks N, O, P

Better Broadcast Writing
Deborah Potter, Advancing the Story, Washington, D.C.

You want your stories to be meaningful and memorable, but sometimes they fall short. Really short. Could it be that the writing is too flabby to make an impression? This session will teach you how to write leaner and cleaner.  Put your broadcast writing on a diet and improve your stories overnight!

1:30-2:30 pm

Grand Oaks Q

What Journalists MUST Know about Guns and Ammo
Al Tompkins, The Poynter Institute, St. Petersburg, FL

Whether it is a mass shooting like Las Vegas or the Dallas police shooting incident, newsrooms are more frequently being called upon to report on stories involving guns and ammunition.   Incorrect reporting on weaponry can undercut the credibility of your newsroom to your audience. Al Tompkins teaches you what journalists should know about guns and ammo.

  • What do calibers and gauges mean?
  • What is the difference between automatic and semi automatic rifles?
  • What’s legal and what’s not?
  • Whydon’t we have a gun registry?
  • What weapons are used most often in crimes?
  • What is an assault rifle?

1:30-2:30 pm

Grand Oaks R, S

Overcoming FOI Roadblocks and Difficult PIOs
Jaie Avila, WOAI-TV/KABB-TV San Antonio; Brian Collister, KXAN-TV Austin; Joe Larsen, Sedgwick LLP, Houston

Ever had your Texas Public Information Act or federal Freedom of Information Act request road-blocked or delayed?  How about struggling with a difficult PIO preventing you from getting the information or interview you need?  Find out what strategies investigative reporters use to overcome FOI request issues or plow past that problematic PIO.  Also learn how three recent Texas court decisions have made many types of open records requests much more difficult.

2:45-3:45 pm

Grand Oaks N, O, P

How to Inoculate Yourself Against Fake News
Al Tompkins, The Poynter Institute, St. Petersburg, FL

There are some who take great relish in fooling traditional media outlets.   Just about every newsroom has been bitten by reporting a hoax picture or a story that was only partially true or an outright falsehood.   Don’t let your newsroom be fooled.  In this session, you’ll learn:

  • What is the difference between information, misinformation, disinformation and propaganda?
  • The four questions you should ask when evaluating information
  • How to know if a photo is fake
  • How to know if a study is fake
  • What are the main motives behind fake news?
  • How do people profit from creating blatantly fake news?
  • The dark web-the boiling pot for fake news

2:45-3:45 pm

Grand Oaks Q

Huracán Harvey: Momentos de Luz y Lecciones Aprendidas de esta Noticia Titular en Curso (Sesión Bilingüe)
Crystal Ayala, KTMD-TV Houston; Salvador Cruz-Fernandez, KXLN-TV Houston 

Periodistas han destacado en la cobertura del Huracán y Tormenta Tropical Harvey, así como las secuelas que dejó. En algunos casos el tan solo permanecer al aire era un gran reto. En esta sesión, los periodistas conversaran sobre algunas de las mejores historias, antes, durante y después de la tormenta al igual que algunas de las lecciones que aprendieron mientras cubrían esta gran noticia durante su transcurso.

2:45-3:45 pm

Grand Oaks R, S

Reporting on Law Enforcement
Dillon Collier, KSAT-TV San Antonio; Jeremy Rogalski, KHOU-TV Houston; Josh Saunders, KSAT-TV San Antonio

Newsrooms traditionally cover law enforcement and the judicial system to report on the state’s meting out of justice.Occasionally, it also means reporting on errant members of the criminal justice system itself or reviewing law enforcement operations.  This session will explore how to cover law enforcement when the system or one of its actors has failed, or when something new is being implemented.  Learn what the best practices are, what are the pitfalls, and how does one work the system and its players to tell the story. Discover ways to best tell the story, even when it appears on the surface to be a “non-visual” piece.

4-5 pm

Grand Oaks R, S

How NOT to Get a Job in Broadcast News
Michael Schneider, Texas Association of Broadcasters; Jack Acosta, KENS-TV San Antonio; Bernice Kearney, KSAT-TV San Antonio; Mandi Johnston Mendoza, WOAI-TV/KABB-TV, San Antonio

In this frank and “no-holds barred” moderated session, broadcast news managers offer their advice on the don’ts AND the do’s when looking for that first job in broadcast news. There also will be tips for getting that second or third job.