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Southwest Broadcast Newsroom Workshop

Saturday, November 16, 2019 | Live! by Loews | Arlington

All sessions and lunch will be held at the Live! by Loews (1600 E Randol Mill Rd, Arlington, TX 76011)

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Registration is now closed!

Please contact registration@tab.org with any questions.

2019 Newsroom Workshop Schedule*
Time/Location Event

7:30-8:30 AM

Arlington
Ballroom B & C Foyer

Check-In/Badge Pickup

8:30-9:50 AM

Arlington
Ballroom B & C

OPENING SESSION: Broadcast’s Last Years…or Best Years?
Chip Mahaney, E.W. Scripps Co., Cincinnati; Raquel Amparo, KUVN-TV Dallas-Fort Worth; Rachel Osier Lindley, KERA-FM Dallas-Fort Worth; Andrea Parquet-Taylor, KTVT/KTXA-TV Dallas-Fort Worth; Chris Pruitt, Nexstar Broadcasting

The good news is broadcast journalism still makes money. Local stations still employ more journalists in each market than any other medium, but our business is at risk. Aging audiences, lower viewing, and more competition for attention from Big Tech and social media are big challenges. But there is hope. There are new technologies for the broadcast itself, new programming opportunities on digital, streaming/OTT and podcasts.  These are ways to answer demands from consumers still wanting timely news and information about their communities, and a good story too.  The bottom line: do we still have a viable business? Will we all have jobs? And what kinds of stories can we tell from here forward?

10-11 AM

Arlington
Ballroom B & C

Accountability in the Misinformation Age
Deborah Potter, Advancing the Story, Washington D.C.; Julie Fine, KXAS-TV Dallas-Fort Worth; Andrew Greenstein, KRLD-AM Dallas-Fort Worth; Jason Whitely, WFAA-TV Dallas-Fort Worth

Part of our job as journalists is to hold the powerful accountable and it’s getting harder all the time. How can you get answers when officials won’t talk? How can you reach an audience that’s swimming in misinformation? Join Deborah Potter for a conversation with DFW-area political and local government reporters about what works for them and how it can work for you.

KXAS political reporter Fine hosts the Lone Star Politics program.  KRLD Tarrant Co. bureau chief Greenstein covers the Fort Worth City Council, Fort Worth ISD and Tarrant Co. Commissioners Ct.  WFAA senior reporter Whitely hosts the Inside Texas Politics program. 

10-11 AM

Magnolia Room

Investigative Tools and Techniques Newsrooms Should Know
Jack Douglas, KXAS-TV Dallas-Fort Worth; Mark Smith, WFAA-TV Dallas-Fort Worth; Tom Williams, Haynes Boone LLP, Fort Worth

Anyone in the newsroom can utilize common investigative techniques, websites and apps, and the venerable Texas Public Information Act to enterprise and develop stories.  Learn how from veteran DFW investigative journalists and a Texas Public Information Act specialist attorney.

11:10 AM-12 Noon

Arlington
Ballroom B & C

Master Class - Newswriting
Boyd Huppert, KARE-TV Minneapolis/St. Paul

Discover the writing principles that have helped Huppert earn multiple National Edward R. Murrow Awards. Learn the 10 literary devices that will breathe life into your stories, how to unlock the hidden power in sentences, how to avoid emotion-draining clichés, and tips for creating interactive – and not passive – storytelling.

11:10 AM-12 Noon

Dogwood Room

Master Class – Videojournalism
Chad Nelson, KARE-TV Minneapolis/St. Paul; Brandon Mowry, WFAA-TV Dallas-Fort Worth

What do you get when you combine the NPPA Photographers of the Year for 2018 and 2019?  One informative session on making stories look and sound better.  Whether you’re a photog, MMJ, or even a wise reporter looking for ways to best tell your story, you can benefit from this session.   KARE’s Chad Nelson and WFAA’s Brandon Mowry impart some of their best practices for capturing images and sound.

12 Noon

Stadium Meeting Rooms B & C

Lunch

1-2:50 PM

Arlington
Ballroom B & C

Master Class - Storytelling
Boyd Huppert and Chad Nelson, KARE-TV Minneapolis/St. Paul

In this extended session, Huppert, a multiple national Edward R. Murrow Award winner and Nelson, the 2018 NPPA National Photographer of the Year, will teach you how to become a more effective and compelling storyteller, from the words you use to the images you pair with them.

This session will teach you how to:

  • Increase efficiency and impact by producing focused stories
  • Find emotion that connects with audiences
  • Drive stories with natural sound and memorable moments
  • Conduct visually interesting interviews
  • Write, shoot and edit like the best in the industry

There will be a short break in the middle of this extended session.

1-1:50 PM

Dogwood Room

Beyond the Basic Google Search…Well Beyond!
Sandra Gonzalez, Society of Professional Journalists, Austin

Computer-assisted reporting guru Gonzalez will explore advanced, hyper-focused Google search techniques, to get better and faster search results such as effectively using modifiers to explore Google’s massive database.  Learn how to use Google Scholar and Case Law to quickly ID and qualify experts in any topic as well as find previous instances of an issue, as well as academic papers, opinions, and citations.  Explore how to use Google Images to verify photos as real or hoaxed, or whether they have been used before elsewhere.   Discover how to mine U.S. Census Bureau data using Google’s Public Data Explorer to generate context elements to complement web and on-air stories.  This session is brought to you by a special collaboration between the Society of Professional Journalists and the Google News Initiative.

1-1:50 PM

Magnolia Room

News with Numbers
Deborah Potter, Advancing the Story, Washington D.C.

You may not love numbers, but you can’t escape them. And you need to understand the numbers in budgets, polls and more so you can explain them to the audience. Deborah Potter will show you how to write more clearly about the numbers in the news and how to help your audience get the point by making those numbers come to life.

2-2:50 PM

Dogwood Room

Using Google to Explore Trends and Identify Stories
Sandra Gonzalez, Society of Professional Journalists, Austin

This session will review how to use Google Trends to identify and enterprise story ideas based upon what types of information people are searching for online. 

2-2:50 PM

Magnolia Room

Smart Strategies for Social Media
Chip Mahaney, E.W. Scripps Co., Cincinnati

Social media has dominated the attention of journalists, newsrooms and our consumers for a full decade now. We invest hours of our time each week, and for what good? We’ll discuss the ways social media is our friend and our foe, and how journalists can best invest their time and energy to grow and engage their audiences.

3-3:50 PM

Arlington
Ballroom B & C

What Are We Missing?
Deborah Potter, Advancing the Story, Washington D.C

Journalists are great at reporting on problems, but we sometimes fail to connect the dots and look at how people are responding. Is anyone trying to solve the problem? Is there any evidence the solution works? Come learn how to frame stories differently and tell them better. Deborah Potter will share 10 questions you can ask to make your story stand out.

3-3:50 PM

Magnolia Room

Texas Newsroom Law
Marc Fuller, Vinson Elkins, Dallas; Michael Schneider, Texas Association of Broadcasters, Austin; Paul Watler, Jackson Walker, Dallas

In this moderated session featuring Texas media law attorneys, we’ll update journalists on recent court decisions affecting Texas journalists, as well as major legislative updates to the Texas Public Information Act (TPIA), Texas Open Meetings Act (TOMA), and the Texas Citizen Participation Act (TCPA/anti-SLAPP law).  We’ll also take your questions on these and other laws affecting Texas newsgathering such as libel, trespass, privacy, and the Defamation Mitigation Act (uniform retractions and corrections law).

3-3:50 PM

Dogwood Room

Using Google Mapping and Google Earth Pro to Tell the Story
Sandra Gonzalez, Society of Professional Journalists, Austin

Google Maps can do so much more than provide directions.  Google Earth can do so much more than aerial views.  There are unique ways to use maps in journalism that many have never considered.  There also ways to tell stories with satellite imagery, maps, terrain, 3D building and more.  Houston newsrooms used these tools during Hurricane Harvey to visually provide audiences with flooding context.  Learn how they did it and how you can use these same tools on a variety of stories in your area.

4-5 PM

Magnolia Room

CLOSING SESSION- How NOT to Get a Job in Broadcast News
Chip Mahaney, E.W. Scripps Co., Cincinnati; Paul Mann, KRLD-AM Dallas-Fort Worth; Freda Ross WBAP-AM/KLIF-AM Dallas-Fort Worth; Bob Walters, KWTX-TV Waco; and Robin Whitmeyer, KDFW-TV Dallas-Fort Worth  

Mahaney, the Emerging Talent Leader for E.W. Scripps Co., will lead our traditional closing session with Texas radio and TV news directors.   This panel will teach you how to get a job by showing you how NOT to get a job! Part tongue-in-cheek and part dead-on serious. We’ll talk about finding your best-possible first (or second) job in today’s economy – where to apply, how to market yourself, how to interview, and all the things you should absolutely, positively NOT do!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 




 

 

 

*Schedule subject to change

Thanks to Our Speakers!
Chip Mahaney Raquel Amparo Rachel Osier Lindley Andrea Parquet-Taylor
Chip Mahaney
E.W Scripps Co.
Raquel Amparo
KUVN-TV
Rachel Osier Lindley
KERA-FM
Andrea Parquet-Taylor
KTVT/KTXA-TV
Chris Pruitt Deborah Potter Julie Fine Andrew Greenstein
Chris Pruitt
Nexstar Broadcasting
Deborah Potter
Advancing the Story
Julie Fine
KXAS-TV
Andrew Greenstein
KRLD-AM
Jason Whitley Jack Douglas Mark Smith Tom Williams
Jason Whitely
WFAA-TV
Jack Douglas
KXAS-TV
Mark Smith
WFAA-TV
Tom Williams
Haynes Boone LLP
Boyd Huppert Chad Nelson Brandon Mowry Sandra Gonzalez
Boyd Huppert
KARE-TV
Chad Nelson
KARE-TV
Brandon Mowry
WFAA-TV
Sandra Gonzalez
SPJ
Marc Fuller Michael Schneider Paul Watler Paul Mann
Marc Fuller
Vinson Elkins
Michael Schneider
TAB
Paul Watler
Jackson Walker LLP
Paul Mann
KRLD-AM
Freda Ross Bob Walters Robin Whitmeyer  
Freda Ross
WBAP-AM
Bob Walters
KWTX-TV
Robin Whitmeyer
KDFW-TV