PEP
TAB’s Public Education Partnership Program
How does it work?
- Non-profit & government agencies sponsor public education messages
- TAB distributes the message to every commercial radio and television station in Texas
- Broadcasters generously donate airtime to the campaigns and send reporting affidavits to TAB
- TAB also uses monitoring services to track campaigns
- TAB compiles and summarizes all reports and provides that summary to sponsors on a monthly basis
- Sponsors receive documented airtime across the state – at a minimum 3:1 of the fee TAB charges for distribution and documentation
- PEP funds provide many essential member services
- By multiplying an agency’s budget, TAB’s PEP program provides statewide coverage of important messages that might otherwise go unseen or unheard
Contact Barbara Rodgers for more information.
Current Campaigns
| Campaign | Start Date | End Date | Downloads |
|---|---|---|---|
| Texas Army National Guard | Nov. 1, 2018 | Sept. 30, 2019 | |
| TXDOT Don't Mess with Texas '19-'20 #2 | Jul. 15, 2019 | Aug. 25, 2019 | |
| National Insurance Crime Bureau | Jun. 10, 2019 | Aug. 4, 2019 |
Lone Star Leaders
TAB annually honors stations who have donated the most to the PEP program – in terms of airtime value and number of spots aired.