Eastlan RatingsBronze Member
Primary ContactMr. Scott Gilreath
About Eastlan Ratings
Since 1999 Eastlan Ratings has been focusing on providing more accurate audience measurement for large, medium and small markets. Eastlan now measures more than 100 radio markets coast-to-coast. Eastlan Ratings’ list of subscribers includes companies of all sizes, from a single station owner to multi-market broadcast groups.
Why are more and more broadcasters turning to Eastlan Ratings for audience measurement? There are many reasons, but the top three we hear are 1) a better more reliable methodology (telephone & e-surveys vs. archaic diary methodology that hasn’t changed in the past 50+ years), 2) a larger sample size that’s proportionality mirrors the survey area and doesn’t require “weighting” and 3) price – in most cases thousands of dollars less expensive.