Eastlan Ratings

Since 1999 Eastlan Ratings has been focusing on providing more accurate audience measurement for large, medium and small markets. Eastlan now measures more than 100 radio markets coast-to-coast.  Eastlan Ratings’ list of subscribers includes companies of all sizes, from a single station owner to multi-market broadcast groups.

Why are more and more broadcasters turning to Eastlan Ratings for audience measurement?  There are many reasons, but the top three we hear are 1) a better more reliable methodology (telephone & e-surveys vs. archaic diary methodology that hasn’t changed in the past 50+ years), 2) a larger sample size that’s proportionality mirrors the survey area and doesn’t require “weighting” and 3) price – in most cases thousands of dollars less expensive.