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Sales / Account Executive - KCBD


Location: Lubbock, TX

Contact Name: Gray Television


Job Description

Category: Media - Journalism - Newspaper

Details, Experience & Requirements:

About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KCBD:
KCBD consistently delivers content to the largest TV and digital audiences on the South Plains. We give expert advice, provide targeted plans and make genuine efforts to grow our advertisers bottom line and enhance their image and reputation to their consumers. KCBD strives to provide an atmosphere for our employees that fosters career advancement, professional development, and a dedication to creative thinking. KCBD NewsChannel 11 is owned by Gray Television of Atlanta, Georgia.Gray owns and/or operates television stations and leading digital properties in 94 television markets including the first or second highest rated television station in 85 markets.

Job Description/Summary:
We seek self-starters with a sense of urgency who can sell new business on-air, on-line, and on mobile platforms while maintaining and growing existing business. This position is for an Advertising & Marketing Sales person with a self-starter mentality and with the ability to to be customer service oriented. This individual must be able to assess needs of local businesses and then develop custom advertising/marketing solutions for clients across television and digital platforms.  Customer service is important as this individual will be stewarding their clients' campaigns. Emphasis on new business development will be key for this individual.

Duties/Responsibilities for the candidate will include (but not limited to):
- Drive advertising sales across all KCBD platforms: on-air, online, and mobile
- Make sales calls to new and existing clients
- Exceed budget through new and existing business development
- Continually prospect and develop new and non-traditional revenue opportunities
- Establish relationships; interact and positively influence both internal and external customers
- Understand client needs and collaborate with inernal teams to create customized, integrated solutions
- Develop marketing and advertising plans for clients
- Build and deliver compelling sales presentations
- Participate in execution from pre-sell through post-recap of all advertising strategies
- Manage orders for accuracy
- Develop quarterly and annual plans to drive revenue and market share
- Other duties as assigned

Candidate must have strong prospecting, marketing, presentation and closing skills. A demonstrated track record of past selling skills is required; a media and/or marketing background is a plus. We are looking for a self-starter with a strong work ethic and integrity. Excellent written and verbal communication skills, problem-solving, and organizational abilities are a must.

Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook is needed; Wide Orbit, Wide Orbit Media Sales, and Monarch experience are a plus. The ideal candidate will have a creative and tenacious spirit and enjoy working and collaborating on projects.

*** Valid driver's license and reliable transportation needed ***

(Current employees that are interested in this position can apply through the Gray-TV UltiPro employee portal)

KCBD-TV/Gray Television Group, Inc. is a drug-free company

Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.

Vacancy Type: Full Time
Date Posted: 1/4/2024
Closing Date: 4/3/2024
City: Lubbock - 79423
State: Texas
If you feel you’re qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references.

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