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Digital Producer


Location: Abilene, TX

Contact Name: Marian Zett



Job Description

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.  
Essential Duties and Responsibilities:  
•    Develops and leads winning strategy for station content
•    Expert understanding of Facebook, Twitter, and other social media platforms
•    Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
•    Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
•    Determines a story's emphasis, length, and format, and organizes material accordingly
•    Research and analyze background information related to news stories in order to be able to provide complete and accurate information
•    Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
•    Pitches on-brand local and trending stories during morning meetings
•    Checks reference materials such as books, news files or public records to obtain relevant facts
•    Shoots and edits content for on-air and digital
•    Produces reports for all platforms
•    Ensures that all content meets company standards for journalistic integrity and production quality
•    Builds and calendars digital campaigns to promote local shows and specials.
•    Writes stories for the web and other digital platforms
•    Performs other duties as assigned
•    Finds new ways to use Social Media and our website to engage with viewers

•    Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
•    Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
•    CSS, Flash and other relevant technology skills is a plus

•    Maintain positive work environment through active team participation and cooperation with co-workers in all departments
•    Responds positively to feedback

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