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Digital Account Executive

KXAN-TV

Location: Austin, TX

Contact Name: Nexstar Media Group

Web: https://broadcastcareers-nexstar.icims.com/jobs/search?ss=1&searchLocation=12781-12827-Austin

Job Description

Category: Sales
Position/Title: Digital Account Executive

Details:
Nexstar Media Group, Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv. 

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

We are seeking a sales professional with strong digital-business acumen. The Digital Account Executive must demonstrate a passion for selling comprehensive digital solutions through developing strategic business solutions. The Digital Account Executive will be responsible for uncovering sales opportunities in everything from Tier 1 and 2 agencies to local direct advertisers.

The Digital Account Executive (DAE) will report to the local Digital Sales Director and will be responsible for aggressively pursuing digital media advertising sales.  The DAE will sell all of Hyfn’s suite of digital products including display, mobile, video, social media, SEM and SEO.

Vacancy Type: Full Time
Date Posted: 1/23/2019
Closing Date: 2/23/2019
City: Austin - 78701
State: Texas
URL: http://kxan.com

Experience:
Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth
Establish, maintain and grow relationships with advertisers and agencies
Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
Consistently communicate with clients on all business activity
Complete knowledge of the market and competitive landscape
Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
Meet and exceed performance management targets for account activity and revenue generation
Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements:

Requirements & Skills:
BA or BS in Business, Marketing or Advertising preferred     
5+ years of digital media sales and marketing experience preferred
Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to sell through a consultative sales experience
Ability to sell a vast array of products
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals and secure revenue goals
Interest and passion for digital trends and how they relate to the media/ broadcast industry
Strategic thinker with strong ability to translate complex ideas into succinct and compelling sales narratives
Resourceful, self-motivated and a skillful multI-tasker
Strategic foresight
Fluency in English
Valid driver’s license with an acceptable driving record

Physical Demands & Work Environment:
The Digital Media Sales Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

Contact: Apply online at: https://broadcastcareers-nexstar.icims.com

Apply Online URL: https://broadcastcareers-nexstar.icims.com/jobs/search?ss=1&searchLocation=12781-12827-Austin

Job Req #: 2019-4017