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Social Media Director


Location: Lubbock, TX

Contact Name: Nexstar Media Group


Job Description

Category: News
Position/Title: Social Media Director

KLBK / KAMC and are looking for a Social Media Specialist to attract new digital audience members and increase interaction between our newsroom and digital audience members.

The goal is to achieve higher engagement, loyalty, brand recognition (brand reputation), website traffic and revenue by leveraging and developing current Facebook and Twitter resources while also creating and developing new social media resources. 

Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact. Locate or generate appropriate non-news content for the same purposes. 
Moderate all user-generated content.
Respond to private messages, and direct messages received on social media.  Where appropriate respond to user generated content. 
Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation.
Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification. 
Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy.

Vacancy Type: Full Time
Date Posted: 11/16/2018
Closing Date: 1/31/2019
City: Lubbock - 79423
State: Texas

Experience: Knowledge of online promotions and/or marketing

Excellent presentation and communication skills
Social networking skills
Good sense of what’s newsworthy
Positive attitude, detail and audience oriented, good multitasking and organizational skills
Fluency in English 

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