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Social Media Director


Location: Tyler-Longview, TX

Contact Name: Nexstar Media Group


Job Description

Category: News
Position/Title: Social Media Director

KETK/KFXK, the NBC and Fox affiliates in East Texas, seek a social-savvy journalist and strategist to lead our audience development efforts. In this role, you will collaborate with other members of our news team (on-air and behind-the-scenes) to produce and share great digital content, increase engagement and develop tactics and strategies to grow audience on all platforms. 

Vacancy Type: Full Time
Date Posted: 12/4/2018
Closing Date: 1/4/2019
State: Texas

Find and/or generate content that will resonate with our existing digital audience and develop new audience members
Work closely with on-air talent to broaden their social fan base by better leveraging the content they and their colleagues generate, along with personal and personality-driven messaging
Oversee all interaction with digital audience, especially social media platforms
Interact with other departments to maximize station-wide opportunities: marketing and sharing content, promoting digital and broadcast platforms, developing branded or sponsored content
Develop and execute social strategy and best-practices through analysis of metrics/data
Identify new, innovative and distinctive ways to use our digital platforms to differentiate KETK/KFXK from other media organizations in our coverage area 
Performs other duties as assigned.

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

10% travel
Bachelor's Degree

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