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Digital Sales Strategist - 11166

WFAA-TV

Location: Dallas, TX

Contact Name: Tegna Inc.

Web: http://www.wfaa.com

Job Description

Category: Media - Journalism - Newspaper
Position/Title: Digital Sales Strategist - 11166
Primary Industry: Broadcasting - Radio - TV
Manage Others: No

Details:
WFAA Dallas/Fort Worth, a TEGNA company, is hiring for an experienced individual to join our team as a Digital Marketing Consultant. We are constantly committed to innovation with state-of-the-art marketing solutions offering endless opportunities for our client to thrive from linear TV to digital video, OTT, and advanced attribution tactics.

Responsibilities:

  • Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
  • Partner with the Account Executives to generate digital revenue. Lead in retention, expansion, and development of new digital business.
  • Monitor and analyze digital campaign results and facilitate client facing proof of performance discussions.
  • Facilitate the on-going communication of digital fulfilment, reporting, and campaign effectiveness to internal and external customers.
  • Provide Account Managers and Account Executives in office and in the field assistance necessary to have expert client discussions regarding our digital products and processes.
  • Serve as a resource for sales leadership to understand issues and concerns that arise from execution of digital sales activities. Work to develop process and workflow improvements to deliver elite customer service.
  • Expert knowledge of OTT/CTV, display ad sales and design, mobile platforms, extended display networks & video networks, and closed-loop attribution formats.
  • Thorough understanding and knowledge of campaign fulfillment and performance.
  • Provide backup to Digital Specialists as needed.
  • Recruit potential team members.
  • Attend sales calls as the digital expert on our product offerings.
  • Identify and suggest target audiences for client

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.

Vacancy Type: Full Time
Date Posted: 9/21/2021
Closing Date: 10/1/2021
City: Dallas
State: Texas
URL: http://www.wfaa.com
Experience: 2 Year(s)

Requirements:

  • Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
  • Partner with the Account Executives to generate digital revenue. Lead in retention, expansion, and development of new digital business.
  • Monitor and analyze digital campaign results and facilitate client facing proof of performance discussions.
  • Facilitate the on-going communication of digital fulfilment, reporting, and campaign effectiveness to internal and external customers.
  • Provide Account Managers and Account Executives in office and in the field assistance necessary to have expert client discussions regarding our digital products and processes.
  • Serve as a resource for sales leadership to understand issues and concerns that arise from execution of digital sales activities. Work to develop process and workflow improvements to deliver elite customer service.
  • Expert knowledge of OTT/CTV, display ad sales and design, mobile platforms, extended display networks & video networks, and closed-loop attribution formats.
  • Thorough understanding and knowledge of campaign fulfillment and performance.
  • Provide backup to Digital Specialists as needed.
  • Recruit potential team members.
  • Attend sales calls as the digital expert on our product offerings.
  • Identify and suggest target audiences for client

Contact: http://www.wfaa.com

Apply Online URL: http://www.wfaa.com