Digital Content CreatorKSAT
Location: San Antonio, TX
Contact Name: Kathy Felix
The company: KSAT12 is a #1 ABC affiliate and a Graham Media Group station with strong community ties and top ratings. We are known for our aggressive reporting style and a keen ability to embrace new digital technologies. Now, we’re launching a new initiative to dramatically reinvent our approach to digital marketing and advertising
The Position: Digital Content Creator for KSAT Sales
We are looking for a digital story teller who understands how to create compelling branded content – written, graphical, & video – that increases brand awareness and brand visibility thus driving demand generation and enhancing audience engagement across multiple digital platforms. The ideal candidate blends their PR, photography, videography, and writing talents into a channeled fountain of marketing creativity. We’re looking for someone eager for the challenge (aka. EXCITEMENT) of working on a digital team that values innovation, collaboration and creativity. If you love storytelling for the digital age, have a great writing style, a unique digital ‘voice’ and are inherently curious, we want to talk to you.
The Digital Content Creator will capture, design, and develop multimedia based layouts, graphics, animation, video, sound, and content for use in social media, presentations, video productions, multimedia programs, websites, and other electronic media. We’re looking for a digital marketing artist who can apply their gifts to a wide range of clients and industries in ways that “move the needle” and accomplish specific business objectives – a person who utilizes technology to squeeze a lot out of a little.
Work with sales department to develop marketing content that achieves client goals and objectives
Write, edit and coordinate original, and curated SEO optimized content that addresses our business objectives and vision
Ability to work on tight deadlines and shifting priorities;
Analyze content performance to understand user behavior and push toward continuous content improvement
Write, edit and coordinate content for event promotions, including e-mails, print pieces and related internal and external marketing materials
Shoot, Edit, & Design Digital Content to create a unique ad message and long-form video specifically for the web that drives specific brand objectives and promotes user sharing
Researching content opportunities and needs based on internal/external factors and emerging trends
Cross-channel understanding (Website, Mobile, Facebook, Twitter, YouTube, Instagram), Digital content mining (research), Copywriting (long and short form), Content planning
Mastery of digital marketing tools and platforms
The successful candidate will be incredibly detail-oriented and organized, capable of managing multiple concurrent projects on different timelines, and with a collaborative focus
Proficient with image-editing software such as Photoshop, After Effects, Premiere, Adobe Creative Suite, HTML5 and Flash
Video shooting & editing skills
Knowledge of best practices in regards to content creation and digital layouts;
Proficiency with social media platforms and best practices
Exceptional writing, editing and communication skills rooted in marketing and advertising excellence
Knowledge of SEO principals/implementation, HTML5, and Flash
KSAT is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KSAT will comply with applicable state and local laws prohibiting employment discrimination.
To apply, send resume to:
Matt Baine – Digital Sales Manager
1408 N. St. Mary’s Street, San Antonio, Texas 78215
No phone calls, please.
We regret that we will only be able to respond to those applicants in whom we have an interest.