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Local TV Attribution/ATSC 3.0: The Future of Local Broadcast

August 3, 2021 – 5:00 PM to 6:00 PM
Location: 4th Fl., Room 401
Brian Wexler, TVB
Brad Seitter, TVB

Categories: Television, Managers, Sales

TVB will discuss this industry transformation from the 10,000 foot view, making sure senior management is up to speed on this evolution of change. 

We will break down the ATSC 3.0 horizon, and how to better understand the effectiveness of Broadcast TV in driving results such as website visits and conversions, foot traffic to physical locations, online and offline transactions and more.

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