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The Power of Purpose in Business and in Life

August 3, 2021 – 2:00 PM to 3:00 PM
Location: 4th Fl., Ballroom 8
Roy Spence, GSD&M/The Purpose Institute

Categories: Radio, Television, Managers, Sales

As people in towns and cities across America begin the journey of reconnecting with one another in person and actually reconnecting with themselves, there will be a lot of searching for meaning and purpose both in business and in life.

This is where Purpose comes in. Aristotle said it the best…Where the needs of the world and your talents intersect, therein lies your Purpose

Never before in modern time has the need for people to reconnect been more important - not only with their friends and family, but also with their community.

This is where you come in.

You are local. And when you are at your best, you are the local, authentic and trustworthy voice, spirit, critic AND champion of your local city or town. 

There are a lot of competitors that claim they are local and objective, but they are not. The good news going forward is that people and families in every town and city in Texas need your talents to reconnect with where they live – as the 1,200+ free over-the-air Radio and Television stations in Texas double down on your Purpose.

Roy Spence and his partners, out of The University of Texas at Austin, built GSD&M from scratch into a purpose-based marketing, advertising and idea machine - building iconic brands like Southwest Airlines, Don’t Mess with Texas, The PGA Tour, Walmart and The United States Airforce. Roy has always held a deep belief that purpose-inspired marketing can be a force for good.

Roy’s most passionate endeavor is the Make It Movement of which he is founder and CEO, whose purpose is to use marketing as a force for good connecting all students - while in high school - with hope and clarity about their purpose, talents and career path so they can start exploring a whole new world of higher learning, higher skills and higher income.


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