TAB Show Opening: The Power of Broadcast
August 7, 2019 – 2:00 pm
Location: Third Floor, Nielsen Ballroom
Categories: Radio, Television, Managers, Sales
After 20 years, online advertising has produced few, if any, major consumer-facing brands.
In his trademark “shoot from the lip” style, Bob Hoffman will discuss how the "digital delusion" and the obsession with "precision targeting" are hurting advertisers.
And why broadcast media are the keys to successful consumer brand building.
Author of multiple best-selling books on advertising, Hoffman’s blog (The Ad Contrarian) has been named one of the world’s most influential in the advertising and marketing world by Business Insider.
“I’m out to disrupt the disruptors – those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor.”