Adding It All Up: The Impact of Measuring Radio's Total Audience
August 2, 2018 – 9:30 am to 10:30 am
Location: Room 208
Speaker(s): David Chipman, The Nielsen Compan
Categories: Radio, Management
There is rampant fraud in the digital ecosphere and most do not understand how that actually works. While many fear local radio is on its way out, in reality it remains the largest reach platform. Learn what is the right mix of traditional and digital for advertisers today, and what is next demographically and for audio measurement.