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Podcasting and Listener Engagement

August 3, 2021 – 3:30 PM to 4:30 PM
Location: 4th Fl., Room 401
Marshall Williams, Ad Results Media

Categories: Radio, Managers, Sales

Radio is driven by personality.  

We can’t out music a music service...but we can provide greater connection to our audience with strong on-air personalities.  

There is no reason that local radio stations cannot create strong local digital content with their on-air personalities and extend their audience relationship.  

So why can’t local hosts create additional digital content that extends their audience connection?

Ad Results Media CEO Marshall Williams will discuss how local podcasts are part of the future in audio.


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