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Monetizing Impressions & Cross-Platform Selling in Post-COVID Growth Categories

August 3, 2021 – 3:30 PM to 4:30 PM
Location: 4th Fl., Nexstar Room
Christian Dixon, The Nielsen Company
Robbie Lopez, The Nielsen Company

Categories: Television, Managers, Sales

Nielsen will discuss the importance of moving to impressions to make sure that stations get the best ROI on their content and stations.

They’ll also share why switching to impressions is key in cross-platform measurement and take a look at post-COVID areas where stations can focus on revenue growth.

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