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NextGen TV: Understanding and Launching an ATSC 3.0 Market

August 4, 2021 – 8:00 AM to 9:00 AM
Location: 4th Fl., Sinclair Rm.
Tom Mikkelsen, BitPath
Mike Schmidt, Heartland Video Systems

Categories: Television, Technical, NextGen

Get a better understanding of the benefits of ATSC 3.0 services and high-level advantages to broadcasters.

We will explore the current “Lighthouse” concept of sharing services among local broadcasters and the building blocks of implementation – including hosting agreements as well as market, technical and connectivity planning. Additionally, we will review the “Nuts and Bolts” of the equipment required to implement an ATSC 3.0 Host in a given market.

We will review generic budgetary equipment costs including the status of the industry related to ATSC 3.0 market progress in US cities.


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