NextGen TV: Emergency Alerting
August 4, 2021 – 2:00 PM
Location: 4th Fl., Sinclair Rm.
Fred Baumgartner, ONEMedia/Sinclair
Categories: Television, Technical
The “Next” in NextGen TV is all about the marriage of IP based content and broadcast distribution.
Better pictures and sound are good; but interactive -- the ability to personalize the experience – that’s what is extraordinary and new!
The “Broadcaster Application” is just that…the app that broadcasters place on the smartphone or TV that the user interacts with.
Currently, the BA handles the selection of content. The next development on the roadmap is managing Emergency Alerts and the Information that explains the emergency and puts it in context.
During an emergency, Broadcast News uniquely aggregates, validates, presents and distributes critical information.
NextGen Broadcasting’s Advanced Emergency Alerting and Informing is highly-targeted; the user determines what alerts and information they receive. This works without interrupting programming or alerting people who don’t want the alert. ONEMedia/Sinclair’s Fred Baumgartner is working with the industry to develop the BAs and the next generation of emergency alerting and especially informing.