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NextGen TV: Consumer Rollout

August 4, 2021 – 11:30 AM to 12:30 PM
Location: 4th Fl., Sinclair Rm.
Madeleine Noland, ATSC President
Dave Arland, Pearl TV

Categories: Television, Technical, NextGen

Stellar video and sound. Personalized news, sports and live events. Shows with interactive features delivering hyper-relevant content.

Stations are getting ready to deliver. Are viewers getting ready to receive?

This session outlines the consumer technology options rolling out in key markets across the state, the consumer education effort powering adoption, and how the viewer experience will advance quickly as the technology evolves.

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