New Brain Science Insights that Boost Ratings

August 4, 2022 – 3:00 PM to 4:00 PM
Location: 4th Fl., Nexstar Rm.
Graeme Newell

Categories: Radio, Television, Managers

What are the most appealing elements in our shows?

Brain science researcher Graeme Newell puts people inside of brain scanners, then asks them to watch TV and listen to Radio.

He shares fascinating neuroscience insights on the specific messaging and imagery that light up the brains of the people we want to attract most.

You will learn the specific programming tactics that drive engagement, and the messaging that turns complacent listeners into passionate groupies.