New Advertising Opportunities in the Esports Arena
August 4, 2021 – 11:30 AM
Location: 4th Fl., Ballroom 8
Lori Burgess, Beasley Esports & Houston Outlaws
Jake Lyon, Houston Outlaws
Matt Iorio, Houston Outlaws
Sarah Frazier, Audacy Houston
Giovanna Dimperio, H-E-B
Robert Springer, KHOU-TV Houston
Categories: Radio, Television, Managers, Sales
Texas’ two city-based Esports franchises command the under-35 demo.
Learn how stations are developing powerful advertising alignments for brands targeting the digital generation, and why businesses like H-E-B are investing in Esports sponsorships and leveraging some of the newer and less traditional media channels to reach this younger demo.