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How to Use Brain Science to Make Smarter Business Decisions

August 4, 2021 – 3:30 PM to 4:30 PM
Location: 4th Fl., Ballroom 8
Graeme Newell, 602 Communications

Categories: Radio, Television, Managers, Sales

A lot of us believe our business decisions are primarily driven by a reasoned evaluation of hard data, but new neuroscience research is revealing that we primarily make choices with our subconscious brain.

In this fun and example-packed presentation, brain science researcher Graeme Newell reveals the latest in the science of neuromarketing.

You’ll learn to recognize the subtle behavioral clues that a decision may be based on irrational thinking or subconscious emotion.

Newell reveals the moments when we’re most vulnerable to impulsive decision making and how to get back on track before it costs us money. Using fun exercises, weird brain games and fascinating science,

Newell takes us on a captivating tour of how our deeply flawed brains for the opinions and beliefs that shape our lives.


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