Mitch McKinnon, Nielsen Scarborough
McKinnon will be speaking at the "The New Generation Gap - How Technology is Impacting Media Usage" session on Thursday, Aug. 7 at 10 am.
Mitch McKinnon joined Nielsen Scarborough in 2004 after a 20 year career in the newspaper industry.
McKinnon is an Account Director for the Print and Digital Media Services division at Scarborough. He is responsible for selling, servicing and providing information solutions to Scarborough’s Top Tier and Mid-Tier markets and custom research-based projects to clients His clients include The Chicago Tribune, The Los Angeles Times, The Boston Globe, Arizona Republic and San Francisco Chronicle.
Prior to joining Scarborough, Mitch worked in several different marketing management positions at The Chicago Tribune, The Ft. Lauderdale Sun-Sentinel and The Sacramento Bee.
McKinnon has responsibility of 31 markets for Scarborough including (LA, SF & Chicago). He currently resides in Durham, NC.