Member Services
Arbitron, Inc.
| Member Level: | Gold Patron Associate |
|---|---|
| Web Site: | www.arbitron.com |
| Main Contact | |
| Name: | Ms. Jan Bournstein |
| Address: | One Galleria Tower, 13355 Noel Rd., Ste. 1120 |
| City: | Dallas |
| State: | Texas |
| Zip: | 75240 |
| Email: | jan.bournstein@arbitron.com |
| Phone: | 972-385-5398 |
| Fax: | 972-385-5377 |
| Second Contact | |
| Name: | Mr. David Chipman |
| Email: | david.chipman@arbitron.com |
| Phone: | 972-385-5392 |
| Third Contact | |
| Name: | Mr. Ron Rodriguez |
| Email: | ron.rodriguez@arbitron.com |
| Phone: | 410-309-8822 |
Product Description:
Arbitron, Inc. is the leading supplier of radio and consumer radio audience data to Texas broadcasters. Through the use of Arbitron's quantitative and Scarborough qualitative research, stations can generate more sales opportunities and make better business decisions. Arbitron is currently measuring Houston-Galveston with the Portable People Meter. PPM measurement of Dallas-Ft. Worth is scheduled for later this year; San Antonio and Austin are scheduled for electronic measurement in 2010. Most of the country’s leading broadcasters and advertising agencies have signed up for the PPM and are helping to pioneer the use of electronic measurement in the radio and advertising industries.
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