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Candidate Details: Music Industry Experience

Name	Norma Aceves-Duran
Email	normusic@aol.com
City	Scottsdale
State	Arizona
Phone	713-447-2579
Categories	Promotions/PR/Marketing
Resume Text	NORMA ACEVES-DURAN 10312 E. Penstamin Dr. Scottsdale AZ 85255 Ph (713) 447-2579 normusic@aim.com WORK EXPERIENCE SUN CITY COMMUNICATIONS KVIB 95.1 FM Scottsdale AZ May 2007-Dec 2007 Account Executive Trained to become Top Seller in the market for a unique bilingual radio product. Learned about Customer Profiling, Product Fit, Money Potential, Customer Need Analysis, Marketing and Promotion of different products, Customer Solution Plan, Customer Service and Ability to identify potential key accounts and new clients. Sep 2006-May 2007 Office Manager Supervised, managed and trained office staff, prepared correspondences, reports, and documents for investors and CEO, prepared for meetings and correspond with member representatives on upcoming meetings, kept track of schedules/appointments for the General Sales Manager, Supervised and support all personnel, on-air, sales, administrative, Human Resources and receptionist. Create and reconfigure client databases. Assistant to the General Manager and General Sales Manager. May 2005- Sep 2006 Programming Coordinator/Music Director/ Assistant to the PD As Programming Coordinator served as a bridge between the Programming Consultant and the Program Director, executing and implementing the vision of the radio station as planed. Started from hiring the on-air talent to selecting and developing a mathematical formula for the music genre and times for play. Develop the relationships with the Record Labels. Brought promotional events to the station and Artist for Private Performance. UNIVERSAL MUSIC LATINO Houston TX Jan 2004- April 2005 -Assistant to the Regional Mexican Music Division Vice-President. -Coordinated and supervised the achievement and completion of all of the promotional activities related to each artist’s album, from A&R, Publishing Companies to TV campaigns. -Worked close with Alicia Villarreal, Diana Reyes, Valentin Elizalde, Laura Flores, Conjunto Atardecer. -Develop the “URBAN” label that later became MACHETE MUSIC. BOBBY PULIDO INC. McAllen TX June 1997- Present Publicist International projection as publicist applying prior experience in promotional and Public Relations. Due to the proved successful bilingual advertising campaign with television networks, press and international sponsorship, the artist was nominated twice to the GRAMMY’S Latin American Music Awards and winner of Premios lo Nuestro 2007. Aceves-Duran, Norma Page 2 XIMA PROMOTIONS San Antonio TX February 1999- on and off Independent Promoter Represented Regional-Mexican groups, Mariachi, and Rock such as Chris Perez Band (Selena’s widower). In charge of regional promotion of the Disney TARZAN movie interpreted by Phil Collins. As an independent promoter important contacts with trans-national record labels were made to represent their artist roster to: • Reinforce and support the help given by the record label to the artist in addition to marketing and promoting the artist projection in all of the International Spanish Entertainment show such as: Cristina, Sabado Gigante, Don Francisco Presenta, Escandalo TV, Despierta America, De Mananita, Cotorreando, El Gordo y La Flaca, Nitido, Control, Primer Impacto, Al Rojo Vivo, and Caliente. • Promotion activities: radio interviews, meet and greets, special appearances, press conferences. • Secured participation in some of the most recognized shows of the Latino Music Industry: Mega Radioton in Costa Rica, Festival de Acapulco in Mexico, Tejano Music Awards in Texas, GRAMMY’s in Los Angeles, Premios Lo Nuestro in Miami, and Furia Musical in Mexico. • Created EPK’s with up to date information, photos and articles to keep the media and sponsors informed at all times. Articles featured in covers of People en Espanol, TV y Notas, TV y Novelas, Furia Musical, Cristina la Revista, El Norte de Monterrey, La Opinion (Los Angeles), San Antonio Express News, The Monitor, Dallas Morning News, and The Houston Chronicle among others. FREDDIE RECORDS Corpus Christi TX July 1996-December 1998 Promoter Administration and control of promotional budget for the operations Department. Manage the logistics and organization of the business from executive level to the artists. Developed the studies of International Marketing for the distribution of products, diffusion of music in radio. Able to reach the first position of popularity vouched by magazines such as Billboard and Radio & Records. TELEMUNDO NETWORK San Antonio TX 1995- 1996 Host TV Host for an international weekend TV Show “TU ONDA”. SIGMA RECORDS San Antonio TX 1995-1996 Promoter /Publicist Los Temerarios and Conjunto Primavera Record Label. RADIO FESTIVAL San Antonio TX 1994-1995 On Air Talent for the midday show “LA MEDIA NARANJA”. Aceves-Duran, Norma Page 3 REVISTA DIFERENCIAS H. Matamoros, Tamps MEXICO 1993 President and Publisher of a cultural, political and social Regional Magazine. TELEVISA NETWORK H. Matamoros, Tamps MEXICO 1993 Technical Department Assistant for the local newscast. EDUCATION • Fall 2007 Scottsdale Community College - MBA • 1989-1992 Universidad Regiomontana, Monterrey N.L. MEXICO Bachelor Degree in Communications. • 1988-1989 University of Texas of Brownsville TX Communications SKILLS • Marketron • X-Ray • Scarborough • Media Monitors • Selector • Complete knowledge of the US and International Latin Music Market (Regional-Mexican, Pop, Reggaeton, etc) • Experience in Latin Music Marketing. • Experience in Sales and Production of music. • Artist Management and Bookings. • Entertainment Royalties • Entertainment Legal knowledge (contracts) • Computer skills: Word, Excel, Windows, Power Point, ACT. • Analytical ability, problem solving. • Ability to train, managed, guide, motivate employee’s to achieve objectives. • Bilingual. SPECIAL EVENTS: • Booked, Produced and Stage Managed - KVIB Latino-Vibration 2007 Dodge Theater, Calle 13, Magic Juan, Akwid, Chelo, Adassa, La Factoria, Mach & Daddy, Toby Love • Booked, Produced and Stage Managed- KVIB 5 de Mayo Downtown Phoenix 2006 Artist: Magic Juan. • Booked, Produced and Stage Managed -KVIB Fiestas Patrias Downtown Phoenix 2005. Over 11 artists on stage: Climax, Akwid, Kilo, Nino Brown, Don Dinero, Brown Boy, Sporty Loco. • Booked, Produced and Stage Managed- KVIB Morning Show Party at Hard Rock Café June 2005, Chingo Bling and Flakiss • Other events, Daddy Yankee in Puerto Rico, PITBULL autograph session, Adassa, La Sinfonia and DJ KAZZANOVA.
Posted	2008-05-05 19:13:45

Name

Norma Aceves-Duran

normusic@aol.com

City

Scottsdale

State

Arizona

Phone

713-447-2579

Categories

Promotions/PR/Marketing

Resume Text

NORMA ACEVES-DURAN
10312 E. Penstamin Dr.
Scottsdale AZ 85255
Ph (713) 447-2579
normusic@aim.com

WORK EXPERIENCE

SUN CITY COMMUNICATIONS KVIB 95.1 FM
Scottsdale AZ
May 2007-Dec 2007
Account Executive
Trained to become Top Seller in the market for a unique bilingual radio product.
Learned about Customer Profiling, Product Fit, Money Potential, Customer Need Analysis, Marketing and Promotion of different products, Customer Solution Plan, Customer Service and Ability to identify potential key accounts and new clients.

Sep 2006-May 2007
Office Manager
Supervised, managed and trained office staff, prepared correspondences, reports, and documents for investors and CEO, prepared for meetings and correspond with member representatives on upcoming meetings, kept track of schedules/appointments for the General Sales Manager, Supervised and support all personnel, on-air, sales, administrative, Human Resources and receptionist. Create and reconfigure client databases.
Assistant to the General Manager and General Sales Manager.

May 2005- Sep 2006
Programming Coordinator/Music Director/ Assistant to the PD
As Programming Coordinator served as a bridge between the Programming Consultant and the Program Director, executing and implementing the vision of the radio station as planed.
Started from hiring the on-air talent to selecting and developing a mathematical formula for the music genre and times for play.
Develop the relationships with the Record Labels.
Brought promotional events to the station and Artist for Private Performance.

UNIVERSAL MUSIC LATINO
Houston TX
Jan 2004- April 2005
-Assistant to the Regional Mexican Music Division Vice-President.
-Coordinated and supervised the achievement and completion of all of the promotional activities related to each artist’s album, from A&R, Publishing Companies to TV campaigns.
-Worked close with Alicia Villarreal, Diana Reyes, Valentin Elizalde, Laura Flores, Conjunto Atardecer.
-Develop the “URBAN” label that later became MACHETE MUSIC.

BOBBY PULIDO INC.
McAllen TX
June 1997- Present
Publicist
International projection as publicist applying prior experience in promotional and Public Relations.
Due to the proved successful bilingual advertising campaign with television networks, press and international sponsorship, the artist was nominated twice to the GRAMMY’S Latin American Music Awards and winner of Premios lo Nuestro 2007.
Aceves-Duran, Norma
Page 2

XIMA PROMOTIONS
San Antonio TX
February 1999- on and off
Independent Promoter
Represented Regional-Mexican groups, Mariachi, and Rock such as Chris Perez Band (Selena’s widower).
In charge of regional promotion of the Disney TARZAN movie interpreted by Phil Collins.
As an independent promoter important contacts with trans-national record labels were made to represent their artist roster to:
• Reinforce and support the help given by the record label to the artist in addition to marketing and promoting the artist projection in all of the International Spanish Entertainment show such as: Cristina, Sabado Gigante, Don Francisco Presenta, Escandalo TV, Despierta America, De Mananita, Cotorreando, El Gordo y La Flaca, Nitido, Control, Primer Impacto, Al Rojo Vivo, and Caliente.
• Promotion activities: radio interviews, meet and greets, special appearances, press conferences.
• Secured participation in some of the most recognized shows of the Latino Music Industry: Mega Radioton in Costa Rica, Festival de Acapulco in Mexico, Tejano Music Awards in Texas, GRAMMY’s in Los Angeles, Premios Lo Nuestro in Miami, and Furia Musical in Mexico.
• Created EPK’s with up to date information, photos and articles to keep the media and sponsors informed at all times. Articles featured in covers of People en Espanol, TV y Notas, TV y Novelas, Furia Musical, Cristina la Revista, El Norte de Monterrey, La Opinion (Los Angeles), San Antonio Express News, The Monitor, Dallas Morning News, and The Houston Chronicle among others.

FREDDIE RECORDS
Corpus Christi TX
July 1996-December 1998
Promoter
Administration and control of promotional budget for the operations Department. Manage the logistics and organization of the business from executive level to the artists.
Developed the studies of International Marketing for the distribution of products, diffusion of music in radio.
Able to reach the first position of popularity vouched by magazines such as Billboard and Radio & Records.

TELEMUNDO NETWORK
San Antonio TX
1995- 1996
Host
TV Host for an international weekend TV Show “TU ONDA”.

SIGMA RECORDS
San Antonio TX
1995-1996
Promoter /Publicist
Los Temerarios and Conjunto Primavera Record Label.

RADIO FESTIVAL
San Antonio TX
1994-1995
On Air Talent for the midday show “LA MEDIA NARANJA”.

Aceves-Duran, Norma
Page 3

REVISTA DIFERENCIAS
H. Matamoros, Tamps MEXICO
1993
President and Publisher of a cultural, political and social Regional Magazine.

TELEVISA NETWORK
H. Matamoros, Tamps MEXICO
1993
Technical Department Assistant for the local newscast.

EDUCATION
• Fall 2007 Scottsdale Community College - MBA
• 1989-1992 Universidad Regiomontana, Monterrey N.L. MEXICO
Bachelor Degree in Communications.
• 1988-1989 University of Texas of Brownsville TX
Communications

SKILLS
• Marketron
• X-Ray
• Scarborough
• Media Monitors
• Selector
• Complete knowledge of the US and International Latin Music Market (Regional-Mexican, Pop, Reggaeton, etc)
• Experience in Latin Music Marketing.
• Experience in Sales and Production of music.
• Artist Management and Bookings.
• Entertainment Royalties
• Entertainment Legal knowledge (contracts)
• Computer skills: Word, Excel, Windows, Power Point, ACT.
• Analytical ability, problem solving.
• Ability to train, managed, guide, motivate employee’s to achieve objectives.
• Bilingual.

SPECIAL EVENTS:
• Booked, Produced and Stage Managed - KVIB Latino-Vibration 2007 Dodge Theater, Calle 13, Magic Juan, Akwid, Chelo, Adassa, La Factoria, Mach & Daddy, Toby Love
• Booked, Produced and Stage Managed- KVIB 5 de Mayo Downtown Phoenix 2006 Artist: Magic Juan.
• Booked, Produced and Stage Managed -KVIB Fiestas Patrias Downtown Phoenix 2005. Over 11 artists on stage: Climax, Akwid, Kilo, Nino Brown, Don Dinero, Brown Boy, Sporty Loco.
• Booked, Produced and Stage Managed- KVIB Morning Show Party at Hard Rock Café June 2005, Chingo Bling and Flakiss
• Other events, Daddy Yankee in Puerto Rico, PITBULL autograph session, Adassa, La Sinfonia and DJ KAZZANOVA.

Posted

2008-05-05 19:13:45

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