Digital and Broadcast Sales Leader
Name: Trace RossiResume
Trace Nolan Rossi
Sherman, TX 75092 Ÿ (757) 775-7297 Ÿ tracerossi1992@gmail.com
Digital and Broadcast Sales Leader
Areas of Emphasis: Strategic Business Development, Marketing and Sales Initiatives, Omnichannel Solutions
Over 9 years of experience in sales of digital and broadcast marketing campaigns in the full sales cycle. Utilizing sales strategies that lead to revenue growth across multiple markets. With a specialization in complex problem solving, understanding and explaining in simple terms that are palatable to clients across all industries. As Einstein said “if you can’t explain it simply you don’t understand it well enough.” Developing relationships with clients in all categories is a top skill, showcased with his track record of success in multiple verticles. Achieved by collaborating, asking questions and listening to the clients’ wants and needs. With excitement to bring his skills to a managerial role!
Areas of Expertise
Strategic Business Development
Client Relationship Building
Data Analysis
New Business Acquisition
Market Trend Analysis
Collaborative and motivational leadership
Client Relationships
Cross-functional Team Leadership
Lead Generation
Professional Experience
Hearst Television, West Palm Beach, FL April 2021 – April 2024
WPBF25 (ABC,True Crime, Estrella) broadcasts into 825K households in the Palm Beach Market.
Marketing Consultant
- Strategized, Planed and Place Digital and Broadcast advertising campaigns to business owners, Media Buyers, Marketing Directors, and General Managers for ABC, MeTV, True Crime, and Estrella affiliates. Along with the Hearst Digital Suite of Products
- Developed relationships with business owners and marketing heads from self developed lists and no in house leads.
- Found new categories of business that were not thought of before, leading to development of new sales initiatives and divisions on a corporate level.
- Conduct detailed campaign analysis to assess the effectiveness of media campaigns and adjust strategies as needed
- Lead new hires in their development and growth. Including training, coaching and mentoring all aspects of the role.
Key Accomplishments
- Top 0 share conversions 2021-2023 (people working with competition but not us)
- Created a story for Fontainebleau over delivering on engagements by 76%+ and 5 minutes per article.
- Hit all 2024 Digital goals by Feb 2024 by generating new business and helping existing clients see the benefits of digital.
- Developed a relationship with Retro Fitness that led to entrusting me with their nation wide marketing campaign budgets of $1,000,000+
Lockwood Broadcasting, Denison, TX August 2015 – April 2021
KTEN Media (ABC Texoma, KTEN NBC, Texoma’s CW) broadcasts into 120K households in the Sherman-Ada area.
Account Executive
- Market and sell broadcast and web advertising for NBC, ABC, and CW affiliates.
- Manage a portfolio of accounts and actively develop new business in a territory spanning from Grayson County, TX to Ada, OK that also includes the Dallas-Fort Worth metroplex.
- Managed all aspects of media from strategizing to trafficking of creative to ensure timely and accurate campaign launch across multiple channels.
Key Accomplishments
- Top Account Executive in new business for 2016, 2017 and 2018; through community outreach and networking strategies.
- Pitched, secured, and grew a Mercedes dealership account outside of the DMA to $54K in 6 months.
Education
UNIVERSITY OF NORTH TEXAS, Denton, TX
Bachelor of Arts Degree in International Business, 2015
Professional Development
Chamber of Commerce of the Palm Beaches, Ambassador
United Against Poverty, Board Member | YPOP, Board Member
Goodwill Industries of Northeast Texas, President | Sherman Chamber of Commerce, Ambassador
Texas Convention, 2x Delegate | Keep Sherman Beautiful, Board of Directors
Denison Chamber of Commerce, Member | Sherman Rotary Club, Member
Technical Skills
Microsoft Office (Excel, Word, PowerPoint, Outlook), Strata, Wide Orbit Traffic, Wide Orbit Sales, ePort, Kantar, Media Monitors, WO Connect, Chat GPT, Crystal Knows, CRM Systems, Canva, Monday.com,