Convention & Trade Show
Schedule
All events at the Renaissance Austin Hotel unless otherwise noted.
Scroll down to view schedule. Schedule is subject to change.
View registration information
Radio
Television
Managers
Engineers
Salespeople
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| 8:30 a.m (tee time) | Annual Golf Tournament - Falconhead Golf Club
Start the convention on the links! The bus will leave the Renaissance Hotel at 7 a.m. or just meet us at the course. We'll tee off at 8:30 a.m. and should be done and back at the hotel by 2:30 p.m. - in time for afternoon sessions. Sign up for golf |
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| 12 noon - 5 p.m. | Exhibitor Move-In (more information...) | |||||
| 2:30 - 4:30 p.m. | Unlocking the Value Potential of Social Networks Speaker: Stephen Warley Social networking advertising is still in its infancy, but analysts estimate that it will grow to $2.5 billion worldwide by 2011. In this session, you’ll learn about the features that make a website a “social network,” as well as why so many people participate in them. Discover how to build your own social networks or learn how to use existing ones to develop your online community, build your brands, drive traffic to your websites and use as an interactive tool to increase your ratings. Best practices for developing and participating in social networks will also be provided. Examples of social network advertising campaigns and case studies will be discussed to help broadcasters stay on top of this growing revenue opportunity. |
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| 3 - 4 p.m. | Tower Deficiency Reporting-Hello Up There! Speaker: Bruce Beard, Federal Aviation Administration The FAA is changing the playing field for reporting and resolving tower deficiencies. Are you sure you know how to clear the air? |
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| 3 - 6 p.m. | Web Selling Simple Speaker: Tim "Taz" Taszarek Everybody is looking for money on the web. We've found a bunch of it - and everyday, we're finding MORE! Review the basics, then move forward. It's not about the web...it's about SELLING the web! |
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| 3:30 - 4:30 p.m. | Open Mobile Video Coalition Speaker: Mark A. Aitken, Sinclair Broadcast Group Mobile DTV is on the horizon and coming fast. Hear the latest on developing technical standards, regulations and best practices for making mobile DTV a reality. |
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| 4:15 - 5 p.m. | Tower Collapse Prevention Speaker: David K. Davies, Electronics Research, Inc. Tower collapse due to galvanic corrosion and subsequent anchor rod failure is well-documented and on the rise. Learn the root causes, how to recognize risk factors and the best methods of inspection to prevent collapses. |
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| 5 - 6 p.m. | Broadcast and New Media – An Agency Perspective Speaker: Janice Suter, GSD&M's Idea City Is your station giving ad agencies the right mix of broadcast and “new media” their clients need? Find out how one leading ad agency sees stations fitting in with today’s advertising trends and client demands. |
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| 5 - 6 p.m. | 2GHz Relocation Project: Are We There Yet? Speakers: George Danner and Brad Springfield, Sprint Nextel Sprint Nextel presents an update on the progress nationally and statewide. |
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| 5:30 - 6:30 p.m. | IP Transmission for Remotes Speakers: Chris Crump, Comrex: Kevin Webb, Tieline Technology It’s easy, it’s cheap and it’s here. Leading manufacturers explain the real-world advantages of this new technology. |
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| 6 - 7:30 p.m. | Opening Festivities | |||||
| 7:30 - 10 p.m. | Texas Pioneer Club Annual Banquet (Invitation Only) | |||||
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| 8 - 9 a.m. | Community Service Awards Breakfast Keynote Speaker (invited): FCC Commissioner Deborah Taylor Tate Join Texas broadcasters in celebrating their record-breaking contribution to local communities over the past nine years. Event features presentation of TAB’s Bonner McLane Public Service Awards and Lone Star Leader Awards. |
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| 8 - 9 a.m. | DTV Countdown - Are YOU Ready? Speaker: David Donovan, MSTV MSTV President David Donovan steers TV managers and engineers thorough the readiness process, from tower work and equipment orders to coordinating all those channel changes before the switch. |
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| 8 - 9 a.m. | HD Radio-Pump Up the Power! Speaker: Dave Hershberger, Continental Electronics Can we really double the power of HD Radio? Find out how industry leaders are developing new methods for improving FM digital coverage areas, and new techniques for digital signal generation and transmission. |
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| 10 - 11 a.m. | ENG Safety Seminar Speaker: Jack Vines, Jr., TEC Fine-tune your command of the life-saving protocols that prevent ENG accidents and promote awareness of ENG safety issues. Perfect for engineers, managers, photogs, truck operators and news directors. |
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| 10 - 11:30 a.m. | Texas Sales Summit Speaker(s): TBD Top sales executives for local, national and Internet advertising ventures in the Texas broadcast industry discuss their sales philosophies, strategies for the evolving medium and challenges and opportunities facing stations today. |
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| 10:30 - 11:30 a.m. | Emergency Readiness Speakers: Ben Downs, Bryan Broadcasting; Gil Garcia, Clear Channel; Craig Harper, Belo Is your station ready for the unthinkable? Catch up on the best practices from large and small operators alike that ensure your station stays on-air during and after disasters. |
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| 11:30 a.m. - 1:30 p.m. Rio Grande Exhibit Hall |
Walk-Around Lunch Enjoy lunch while visiting the booths in TAB’s Trade Show. TICKET REQUIRED. No on-site sale of lunch tickets. |
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| 11:30 a.m. - 2:30 p.m. | But Will It Make Us Any Money? Speaker: Doug Harris "The Creative Animal" Broadcasters must evaluate every expense of time, effort or resources against their potential for bottom line return. With this added pressure to generate revenue from every possible resource, creative solutions that make money are now more important than ever. Where will these ideas come from? Who will execute them? And more importantly, what can we expect in return? Creative Animal Doug Harris has the answers and he’ll share them in this world premiere presentation. (Box lunches will be available) |
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| 12:30 - 1:30 p.m. | Anytime, Anywhere Media Measurement Speaker: Frank Palumbo, Nielsen Media Research Nielsen Media Research reports on the various aspects of their A2/M2 plan. Get updated on the progess of Local People Meters, Mailable Meters (to eventually replace diaries), Out of Home and PC viewing plans. |
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| 12:30 - 1:30 p.m. | Electronic Radio Measurement Speaker: Jenny Tsao, Arbitron Arbitron presents the latest on the PPM ratings service and show how PPM data can help stations generate and grow revenue. The frequent and detailed PPM data not only provides a gateway to better radio programming, but they also show how promotions and marketing can drive revenue. |
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| 12:30 - 1:45 a.m. | FCC Regulatory Update Speakers: Roy Stewart, FCC; Harry Martin, Fletcher, Heald & Hildreth; Scott Flick, Pillsbury Winthrop Shaw Pittman Are we moving forward or backward? Find out the latest FCC rules and how they affect station operations. For managers and engineers! |
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| 2 - 3:30 p.m. | Annual Business Meeting (TAB Board Elections) Join your fellow broadcasters to elect new representatives to TAB’s Board of Directors. Members must attend the meeting in order to vote.  Download more information about elections process |
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| 2:30 - 3:30 p.m. | NAVE Troubleshooting Speakers: Paul Mears, Nielsen Media Research; Diane Pizetoski, Norman Hecht Research Get the inside scoop on trouble-shooting glitches in Nielsen’s audio video encoders. |
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| 2:30 - 3:30 p.m. | Staying in the FCC’s Good Graces Speakers: Allen Cantrell, retired FCC inspector; Steve Comer, Broadcast Works; Dick Pickens, Microcom Systems Broadcast engineering experts and inspectors in TAB’s Alternative Broadcast Inspection Program present an overview of common deficiencies and how station engineers can ensure they’re complying with the FCC’s regulations. |
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| 2:30 - 3:30 p.m. | High Power FM Speaker: Jeff Welton, Nautel Solid state FM transmitters have evolved. Find out the stumbling blocks that have limited transmitters to a cost effective maximum power of 10kW and new solutions nowavailable to your radio station. |
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| 3- 5:30 p.m. | 99 Habits of Highly Effective Sales People Speaker: Roger Utnehmer Get ready for a fast-paced and easily-applicable program on how to be successful in radio and television advertising sales. Topics include increasing job satisfaction, reducing turnover, selling more ads in less time and specific ideas to use on the street immediately to make money. |
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| 4 - 5 p.m. | Local Programming Idea Exchange TV stations are reaching out to audiences with new technology, more channels and hyper-local programming. Take part in this exchange to find out how you can give viewers more reasons to watch and generate more revenue at the same time! |
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| 4 - 5 p.m. | HD Radio - The Next Step in Radio's Future Speaker: Paul Dadian, Ibiquity Ibiquity presents the latest developments on HD Radio, including new licenses without HD conversion deadlines, financing options and more! |
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| 4:30 - 5:30 p.m. | EAS Technology of the 21st Century Speakers: Jerry LeBow, Sage Alerting Systems (invited); Darryl Parker, TFT; Bruce Robertson, Digital Alert Systems Emergency communications technology is ramping up. Common Alerting Protocol, satellite delivery and more! Find out what this means for your station from industry experts and government emergency managers alike. |
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| 7 - 8 p.m. |
Chairman's Reception Enjoy drinks and hors d'oeuvres with TAB 2008 Chairman Jackie Rutledge before heading to the Awards Gala. |
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| 8 - 10 p.m. |
Awards Gala Join friends and broadcast colleagues from throughout Texas for a great evening featuring the presentation of Texas broadcasting’s most prestigious awards – TAB’s Pioneer, Broadcaster, Associate and Educator of the Year Awards. |
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| 8 - 9 a.m. | Leadership Breakfast: Race for the U.S. Senate Keynote Speakers (invited): Sen. John Cornyn, Democratic Challenger Rick Noriega |
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| 9 a.m. - 12 noon | SuperSession: Texas Sales Idol TAB will conduct the first ever Texas Sales Idol Competition! The contest is open to all radio and television broadcasters at TAB member stations. Think you have what it takes to know your client, pitch a proposal and close a sale? Bring it on! We want to hear what you have to offer. Download flyer for more information! |
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