Convention & Trade Show

Golf Tournament

Sponsored by: CNN Newsource, Kantar Media (additional sponsorships available!)

3-3:45 pm

TV-Trinity A
Radio-Trinity B

Radio & TV Idea Exchanges

Radio and TV broadcasters – big and small alike – meet separately to share their real-world strategies for boosting revenue, building great teams, growing audiences and cutting costs.

3-4 pm

San Antonio Room

The New Live: How Broadcasters are Harnessing Innovative Technologies for New Live Video Experiences
Ken Zamkow, LiveU

The live video landscape is undergoing deep transformation thanks to new uplink, distribution and social sharing technologies, dramatically lower costs, evolving viewer habits and new opportunities for content creation.Get the latest on upcoming trends and examples in cellular-based, web and other live broadcasting technologies.

3-4 pm

Rio Steel Room

The White Button Approach to Online Audio Streaming
Chris Dusterhoff, Bryan Broadcasting; David Oxenford, Davis Wright Tremaine

Back by popular demand, this dynamic duo guides broadcasters through myriad online streaming hurdles, from SoundExchange legal issues to processing audio, identifying the best encoding option, establishing separate streams for smart phones and desktops and working with distributors.

4-5 pm

Sony Room

Lessons in Leadership
Nancy Vaeth-DuBroff

Susquehanna and Entercom veteran executive Nancy Vaeth-DuBroff shares her common sense approach to maximizing performance.  She will share her own best practices and things that helped her build strong stations and achieve goals. Discussion points include strategic thinking/planning, the importance of outstanding internal communications, decision making, hiring and developing staff and making the workplace environment challenging, productive and fun.

4:15-5:15 pm

Rio Steel Room

Staying Legal and Avoiding FCC Fines
Stephen Lee, FCC

A regional FCC enforcement officer explains how the agency approaches station inspections, what they look for, the most common mistakes they find and how stations can avoid costly mistakes.

5:15-6:15 pm

Trinity Room A

Getting More Revenue from Your Newscasts
Mark Toney, SmithGeiger
One of the nation’s top news consultants presents new research on how to get more revenue from your newscasts with an examination of what viewers say is okay.

5:15-6:15 pm

Trinity Room B

The A-Z's of Selling Integrated Media
Brian Bartolo, Emmis Interactive

Get an overview of all of the different ways you could be selling your terrestrial, digital, mobile and social media assets as Integrated Media sellers. Quickly learn how to go beyond banner ads to garner more dollars from advertisers by providing them with custom integrated media solutions. This session will help any GM or sales manager think differently about their digital sales strategy.

Sponsor: Arbitron

5:30-6:30 pm

San Antonio Room

Future of Broadcast Engineering
Terry Baun, CPBE

Radio and TV engineers focus on updating their management and media skills to help lead their stations as the future of the industry rapidly unfolds.

6:30-7:30 pm

Lobby Level

Opening Reception
Special Guest Performer: Texas Country Music's Kevin Fowler and George Ducas

Don’t miss the TAB Convention’s kickoff party! Join your friends and broadcast colleagues for drinks, appetizers, and fun during the Opening Reception.

Sponsors: BMI; Sedgwick, Detert, Moran & Arnold, LLP; The Nielsen Company

7:30-9 pm

Lobby Level, Wedgwood Room

7:30-9 am

Lobby Level, Ballroom A

Community Service Awards Breakfast
BG James K. Brown, Texas National Guard; The Hon. Bill White, Democratic Candidate for Governor

Join Texas broadcasters in celebrating their record-breaking contribution to local communities over the past nine years. Event features presentation of TAB’s Bonner McLane Public Service Awards and Lone Star Leader Awards.

Breakfast Partner: Texas National Guard

8-9 am

Rio Steel Room

Networked Audio Systems/Audio over IP
Skip Pizzi, Media Technology Consultant

The session will provide an overview of Networked Audio systems (sometimes called “Audio Over IP”), and their application to broadcasting facilities. Subjects covered will include a general introduction to networked audio technology, its advantages over traditional audio distribution architectures, and how such systems are implemented in typical broadcast stations.

8-9 am

Sony Room

Dealing with the Future of Audio: The CALM Act, Psychoacoustics, Loudness and YOUR Viewers and Listeners
Morgan Martin, Junger Audio

Learn about the problems of excessive audio loudness, and a great way to manage audio loudness that will make viewers, listeners and broadcasters happy.

9-10 am
Rio Grande Exhibit Hall

Exhibit Hall Showcase

Exclusive time to visit with the 114 exhibitors at TAB's Trade Show. Trade Show hours: 9 am-5 pm

Sponsored by: JVC

9 am-12 noon

Lobby Level, Colorado Room

Texas Public Broadcasters Association

Annual meeting of the Texas Public Broadcasters Association

9-10 am

Avid Room

Five Keys to Better Broadcast Operations
Straker Coniglio, Avid

Why media asset management is rapidly moving from a “nice-to-have” technology to an essential business-enabling component for future-facing broadcast facilities. The five key areas highlighted will use customer implementation examples and touch on topics such as asset monetization, multi-platform distribution, and the differences between and benefits of production asset and media asset management. An interactive Q&A session follows.

9:15-10:15 am

Apple Room

Ingest, Manage Your Media, Edit and Playout using FORK Production Suite and Master Control Playout

The automation of broadcast production is a sophisticated and rapidly evolving environment requiring an up to the minute solution. Producers are expected to deliver more complex and expansive programming on tighter deadlines than ever before. Building4Media’s FORK Production Suite provides a cutting edge, metadata driven, modular approach for broadcast media operations, digital asset management, production and playout.

9:30-11:30 am

Lobby Level, Ballroom B

Getting More than Your Fair Share of Auto Ad Dollars
John Tkac

An auto dealer for 35 years, John Tkac now trains broadcast sales teams on the intricacies of the retail auto industry.  Turn today’s turmoil to your advantage with the inside track on reaching dealers’ hidden ad budgets, tapping their website strategies and incentive cash for new ad dollars, landing the overlooked independent dealers, using your station’s website as a sales tool, positioning your station against cable and mastering creative examples that are working today!

10-11 am

Rio Steel Room

Getting the Game from the Field to the Studio
Wes Smith, Broadcast Works; John Lackness, SCMS

There are a lot of new options to backhaul coverage. Whether it’s 3G, IP or RF, these experts will show you how to do it easily and cost-effectively.

10-11 am

Sony Room

Broadcasters Online: A Legal Guide to the Cyber Jungle
David Oxenford, Davis Wright Tremaine

Master the legal issues that broadcasters need to take into account when moving their content and brand beyond their over-the-air signals to their websites, social media and mobile platforms, and other forms of digital delivery. Discussion includes:

• Use of music on websites, in podcasts and elsewhere in the digital world
• Domain name issues 
• FTC guidelines on disclosing consideration given to bloggers and other users of social media sites
• Legal issues that arise from the social media
• Issues in connection with user generated content

10-11 am

Trinity Room

Broadcast Spectrum in the Broadband Era
David Donovan, MSTV; Scott Flick, Pillsbury Winthrop Shaw Pittman

The National Broadband Plan seeks to reallocate 120 MHz (20 channels) from the TV band, and reallocate the spectrum for wireless broadband.  The implications of this reallocation are far reaching. Will it affect your ability to do mobile, HDTV and multicasting?  Will it require you to move your channel?  Is this truly a voluntary plan?  Learn the implications of this plan for your station and the business of television broadcasting.

10-11 am

Avid Room

Automation 2010: A new context
Rick Stora, Avid

A look at the evolving role of transmission automation for general station and operations management. Topics include the role and relevance of automation in a rapidly changing media environment; demand and the concept of the "Long Tail"; and a personal perspective on European automation practices and what they may mean for us. Attendees are encouraged to bring up any automation topic in the closing Q&A session.

10:30-11:30 am

Apple Room

The KiPro: Record, Playback and Control

From high quality camera acquisition to mobile playout, the KiPro provides an all in one portable deck replacement for file based acquisition and output.  Join us to go over the multitude of places we are using the KiPro to enhance quality and speed in any production or broadcast workflow.

11 am to 12 noon

Avid Room

Meeting Cost & Productivity Challenges of Local News Production
Jim Frantzreb, Avid

News and local content-producing stations are challenged to be faster, more agile, and more productive than ever, while supporting the move to HD. At this session, Avid will unveil a NEW SOLUTION that addresses those challenges by making the ease, speed, and capability of Avid’s proven production workflow affordable by any local broadcaster.

11:15 am-12:15 pm

San Antonio Room

Reaching Today’s Hispanic Audience
Keisha Andrews & Roberto Hernandez, LatinWorks

Learn how advertisers are integrating new and traditional media to reach the fastest-growing population in America from one of the country’s most acclaimed agencies specializing in the Hispanic audience.

11:15 am-12:15 pm

Sony Room

FCC Regulatory Update: Trouble Ahead
Scott Johnson, Fletcher Heald & Hildreth; Gregg Skall, Womble Carlyle Sandridge & Rice; Scott Flick, Pillsbury Winthrop Shaw Pittman

Leading DC communication lawyers identify key concerns in pending and emerging broadcast policy issues at the FCC.

11:15 am-12:15 pm

Trinity Room

Mobile DTV – The Future is Now
Craig Harper, Belo; Jay Adrick, Harris Corp.; Mark Aitken, Open Mobile Video Coalition/Sinclair TV

Test the technology and learn the latest about plans for rolling out this groundbreaking technology.

11:30 am-1 pm

Rio Grande Exhibit Hall

Walk-Around Lunch

Sponsors: Harris Corp., RF Specialties of Texas, Inc.

11:45 am-12:45 pm

Apple Room

Ingest, Manage, Playout and Mobile Applications

Mobile2Air™ features Building4Media's tight integration with Apple Final Cut Pro coupled with FORK’s proven master control playout automation. It provides the ability to present content with integrated streaming, mobile video, IPTV transcoding and delivery. Mobile2Air™ transforms the iPhone 3GS into a professional mobile video news and information content creation and transmission platform.

1-2 pm

Lobby Level, Ballroom B

BROADCAST/INTERACTIVE SALES TRAINING - INTRODUCTION

The Fundamentals
John Potter, RAB

If you have little or no experience selling Interactive advertising, join us for this fast-paced overview of what you need to know to maximize your digital sales. We’ll cover the web’s most popular ad products, vocabulary, metrics and pricing. This will be a good foundation before attending the advanced interactive sessions (Parts 1-3) later in the day.

1-2 pm

San Antonio Room

Broadcasters and New Technology Trends
Lynn Claudy, NAB

Broadcasters are rapidly moving to digital platforms, but so has everyone else.  The competitive digital media landscape is complex, and broadcasting needs to stay prominent in the mix.  What important technologies are just over the horizon, visible on the road ahead or being delivered now that will affect the future business of radio and television broadcasters in the new digital world of constant change?

1-2 pm

Rio Steel Room

Tower Inspections for Engineers
Keith Cendrick, Rio Steel & Tower

Review the “Structural Engineer Approved (No-Climb) Tower Inspection Form” engineers can use on a monthly basis to look for problems and potential problems at tower sites.  Your insurance company and tower owners will really appreciate this report!

1-2 pm

Avid Room

Five Keys to Better Broadcast Operations
Straker Coniglio, Avid

Why media asset management is rapidly moving from a “nice-to-have” technology to an essential business-enabling component for future-facing broadcast facilities. The five key areas highlighted will use customer implementation examples and touch on topics such as asset monetization, multi-platform distribution, and the differences between and benefits of production asset and media asset management. An interactive Q&A session follows.

1:30-2:15 pm

Trinity Room

Inside the Commission
FCC Commissioner Meredith Attwell Baker

Nearing her first anniversary at the FCC, Commissioner Baker shares her insights into broadcasters’ major policymaking concerns.

Sponsor: Belo

1:30-2:30 pm

Apple Room

Sync, Connect, Hub and Route with AJA Conversion Products

Come see the new routing and conversion products from AJA that can help modernize your facility. AJA provides the much needed glue between all of the various inputs and outputs in a facility, from consumer devices to satellite output, analog to digital, and everywhere in between.

2-3 pm

Avid Room

Automation 2010: A New Context
Rick Stora, Avid

A look at the evolving role of transmission automation for general station and operations management. Topics include the role and relevance of automation in a rapidly changing media environment; demand and the concept of the "Long Tail"; and a personal perspective on European automation practices and what they may mean for us. Attendees are encouraged to bring up any automation topic in the closing Q&A session.

2:15-3:15 pm

Lobby Level, Ballroom B

BROADCAST/INTERACTIVE SALES TRAINING - Part 1

Digital Salesmanship at its Best - The Digital Sales Process
John Potter, RAB

Stimulate your thinking about the sales process through an exercise that creates tools you can use to close more business.  You’ll have lists of:

1. CNA questions to uncover clients’ and prospects’ interactive perceptions, current advertising, likes and dislikes about digital advertising, and goals for their digital advertising
2. Resources for research and custom CNA question preparation
3. Questions for specific advertiser categories

2:30-3:30 pm

Rio Steel Room

Proper Care & Feeding of Your Transmitter
Andy Whiteside, Acrodyne

Keeping your transmitter happy - some advice on what to look for in your transmitter plant to ensure trouble-free operation, and some tales on what can, and did, go wrong at sites, which shall remain anonymous, around the country.

2:30-3:30 pm

Sony Room

Enterprise MAM – What is the Real Benefit?
Thomas Zugmeyer, Dalet

Implementing a Media Asset Management system can bring many benefits to broadcasters. Understanding the full capabilities of MAM benefits is often the challenge. Broadcasters can utilize a MAM system to re-engineer processes and simplify complex workflows; reducing their operating costs up to 30% while simultaneously gaining a platform for employing new streams of revenue without adding a single headcount.

2:30-3:30 pm

Trinity Room

Annual Business Meeting (TAB Board of Director Elections)
Keynote: Sen. Kay Bailey Hutchison (invited)

Texas’ senior Senator shares her insights into the DC maelstrom of policymaking. TAB Board Elections will be held at this event. You must be present to vote.

2:45-3:45 pm

Apple Room

AJA Products in Broadcast Servers and Workstations

Come see how AJA hardware can be used with open hardware from Apple and solutions from B4M to provide a non-proprietary broadcast workflow solution without the hassles associated with closed manufacturer systems.

3-4 pm

Avid Room

Meeting Cost & Productivity Challenges of Local News Production
Jim Frantzreb, Avid

News and local content-producing stations are challenged to be faster, more agile, and more productive than ever, while supporting the move to HD. At this session, Avid will unveil a NEW SOLUTION that addresses those challenges by making the ease, speed, and capability of Avid’s proven production workflow affordable by any local broadcaster.

3:30-4:30 pm

Rio Grande Exhibit Hall

Exhibit Hall Coffee Break

Sponsored by: JVC

3:30-4:30 pm

Lobby Level, Ballroom B

BROADCAST/INTERACTIVE SALES TRAINING - Part 2

Dirty Digital Secrets
John Potter, RAB

There are many salespeople intentionally or unintentionally presenting inaccurate, incomplete, and often deceptive information about interactive advertising (click fraud, robots, auto-refresh, IP geo-targeting …).  The salesperson who has the knowledge and integrity to present fairly will find long-term success.  Get armed with the knowledge of Interactive’s problems and be ready to address them with advertisers if necessary.

4-5 pm

Trinity Room

How Broadcasters Can Profit from New Media
Dan Halyburton, McVay New Media; Dave Van Dyke, Bridge Ratings; Lindsay Allard, Emmis Communications, Julie Reyburn, Entercom Interactive

Learn how your station can use today’s digital tools to make your station more profitable.  Our panel will discuss the latest trends in technology and how to use digital technology to grow your brand, your audience and your bottom line.

4-5 pm

Apple Room

FORK Government: Emergency Response Platform

City, state and federal level government agencies benefit from FORK with solutions ranging from remote emergency management to automated video feeds for informational websites. FORK’s automated capabilities assure that government facilities will be reliable and operational in the event of an emergency. Content, news alerts, security information and related programs are easily updated from a remote location. Other key features used in government installations include transcoding of files for Internet and mobile, aggregated transfer of content to multiple locations and support for video on demand.

4-5 pm

Lobby Level, Colorado Room

TABE Annual Business Meeting

Annual business meeting of the Texas Association of Broadcast Educators. More information on TABE...

4:45-5:45 pm

Lobby Level, Ballroom B

BROADCAST/INTERACTIVE SALES TRAINING - Part 3

Ideamania
John Potter, RAB

Stimulate your creative thinking by seeing a rapid-fire list of ideas from stations around the country that are making money.  You can put these specific ideas into action for your clients and generate more revenue the day you return to your station.

5-6 pm

San Antonio Room

FOR YOUR EARS ONLY:  12 Secrets Every Radio Marketer Should Know
Doug Harris

Today's radio sellers, promoters, and marketers need an extra edge to compete and win. Join this former radio promotions director turned agency principal for a fast-paced, idea-filled hour that will get you fired up and ready for battle.  Learn why the CNA and those glowing referral letters from clients are dead and discover what has replaced them. Find out how to make Google the best tool you've got and if all those LinkedIn, Twitter and Facebook invitations are worth the time they require.  Then hear about the one car dealer promotion that gets them EVERY time.   Invite your GM, SM, PD and coworkers and remind them that this session is JUST for radio people (secret handshake required at the door).

5-6 pm

Rio Steel Room

Extending Your HD Radio Footprint
Ted Lantz, Harris Corp.

Get several new solutions to extend HD Radio coverage including increasing digital sideband levels by +6dB, asymmetrical sidebands, advanced PAPR and advanced RTAC.

5-6:30 pm

Sony Room

EAS/CAP Implementation & Technology
Gary Timm, Broadcast Chair Wisconsin EAS Committee; Bill Robertson, Digital Alert Systems; Harold Price, Sage Alerting Systems; Patrick Gannon, Warning Systems

Engineers learn the latest plans for implementing Common Alerting Protocols within broadcast facilities and how equipment manufacturers are designing their products to meet these standards.

5:15-6:15 pm

Trinity Room

Radio & TV’s Hyper-Personal Mobile Future
Lance Richard, Entercom Communications; Marc Montoya, Nexstar Broadcasting Group; Ron Maness, I-Mobile Marketing.com

Radio and TV broadcasters are launching their programming into the hands of their audiences no matter where they are. Find out who’s leading the pack, what their strategies are and how businesses are relying on them to reach customers in our ever more mobile society.

Sponsor: Nexstar Broadcasting Group

7-7:30 pm

Lobby Level, Ballroom A Prefunction

Chairman's Reception

Enjoy drinks and hors d'oeuvre with TAB 2009-10 Chairman Danny Baker before heading to the Awards Gala.

Sponsor: Texas State Networks

7:30-9:30 pm

Lobby Level, Ballroom A

Awards Gala

Join friends and broadcast colleagues from throughout Texas for a great evening featuring the presentation of TAB’s Pioneer, Broadcaster, Associate and Educator of the Year Awards (more information).

Sponsors: AT&T; Barger Broadcast Services; George Marti; Jackson Walker LLP

10 pm-12 midnight

Lobby Level, Wedgwood Room

Timeless Cool After Party

Join the folks from Timeless Cool Music for cocktails after the Awards Gala!